CA$25

DIY Digital Marketing for Small Businesses & Startups

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Location

Workhaus

56 Temperance St, Suite 700

Toronto, ON M5H 3V5

Canada

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Refunds up to 7 days before event

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Are you a scrappy entrepreneur trying to launch and market your business with as little money as possible? This session gives you an overview on how to create, brand and promote your product or service with as little money as possible.

Companies big and small face challenges finding ways to market their products effectively and on budget. But for small companies, it’s a whole other story. There’s a difference between finding the money to support the marketing campaign and flat out not having it. But don’t stress! Kole has you covered in this bootstrap marketing 101 presentation:

What to collect (set this stuff up first!):

  • Analytics - beyond just click data
  • Remarketing - you have the pixel set up already, right?
  • Audience management using your own data
  • Email Collection Strategy

Quick wins:

  • Social media automation
  • eMail automation
  • Affiliate marketing
  • Landing page optimization

Longer term:

  • SEO - you have leverage what you’ve built! (use example of photo network who didn’t have separate photo pages!)
  • PR - It HAS to be interesting. Be honest about your business.
  • Viral posts - it probably won't happen, but why not try?

A bit of capital:

  • Adwords + Bing Ads
  • Programmatic worth it?

Considerations:

  • Physical product - should you try eBay + Amazon?
  • Kickstarter/Crowdfunding

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Instructor:

KOLE MCRAE - Sr. Digital Marketing Strategist, Kanetix LTD

Kole has worked with hundreds of companies to improve their digital marketing from the largest conglomerates in the country (Rogers + Bell) to supporting fledgling startup AquaMobile (as seen on Dragon’s Den).

Kole has quite a list of certifications including Advanced Google Analytics, Google Adwords Partner, Bing Ads Professional and more. Kole was actually one of the very first Google Partners in the world.

Other companies he has helped include: George Brown College, Toronto Film School, Yorkville University, Rush Ventures and more.

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Agenda:

6:00pm - 6:30pm: Arrival, Snacks, Refreshments & Introductions

6:30pm - 8:30pm: General Presentation Session

8:30pm - 9pm: Q & A

Cost: $25 - Intimate attendance - snacks, refreshments and class materials included

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Date and Time

Location

Workhaus

56 Temperance St, Suite 700

Toronto, ON M5H 3V5

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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