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Diversity in Design
Wed, April 26, 2017, 6:00 PM – 8:00 PM EDT
Betterment works to revolutionize investing by providing a smart, automated solution for our clients' monetary goals. We also plan events to keep the broader technology community in New York City engaged. If you'd like to learn more about Betterment you can contact us here.
For years, tech has been reaching far beyond the urban, professional user. With an ever increasing diverse addressable market, how do you scale your product beyond well understood customer segments?
This talk is not just for designers, but also engineers, product managers, marketeers, sales and business development managers who wish to apply a human-centric approach to their work. You’ll walk away with an actionable framework you can use in your day-to-day to build empathy and understanding for the diverse users that you want to attract and retain for growth.
ABOUT THE SPEAKERS
SHAHEROSE CHARANIA Product Strategist at 23 Design and Co-Founder of Women 2.0
Shaherose currently is a Product Strategist at 23 Design where she helps clients discover key insights about their customer, technology and industry that impact the definition of their brand and product. She is also the CoFounder and CEO of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. She has led its growth to include tens of thousands of participants, hosting monthly educational and networking workshops and engaging entrepreneurs and investors from top Venture Capital firms and Angel circles. Over the years she has seen over 300 early stage startups through Women 2.0 and has a strong interest in supporting the entrepreneurial ecosystem.
Shaherose holds a B.A. in Business Admin from the University of Western Ontario’s Richard Ivey School of Business and completed an international exchange program at ESADE in Barcelona, Spain.
LUIS LOPEZ (LULO) Founder of 23 Design.
Lulo founded 23 after a designing designing successful products for other companies and teaching Design to thousands of students around the globe. Previously he directed marketing efforts for Rdio (acquired by Pandora) and founded the first crowdfunding platform in Mexico.