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Discovering Your Brand and Defining Your Strategy

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The University at Buffalo's Educational Opportunity Center

555 Ellicott Street

1st Floor

Buffalo, NY 14203

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This workshop, hosted by Daniel Bell of Newbird, will explore the idea of building your brand on a firm foundation – through identifying your target audience, defining a persona, then crafting messaging that connects. We’ll then explore the “feeling” or value that should be presented through your brand design (logo & marketing materials). Lastly, you will be provided a tactical and applicable strategy for building your brand and executing a well-crafted, modern and targeted marketing strategy.

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Location

The University at Buffalo's Educational Opportunity Center

555 Ellicott Street

1st Floor

Buffalo, NY 14203

View Map

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