Clayton Christensen's The Innovator's Dilemma was a classic text on how companies fail. In a new book, Competing Against Luck, Christensen tackles the opposite challenge: how companies succeed. First lesson: discover what job consumers are hiring your product to do.
Melissa Clark-Reynolds has just completed a 6 week course with the master himself and in this half day course you will learn how to :
- Identify the Job To Be Done by your product
- How to craft Experiences for your customer that nail the Job
- How the best companies Integrate those
- How to have a Purpose Brand (so your customer always thinks of you)
You will look at case studies, and you will leave with a plan for your own business. This workshop is good for Big and Small companies.
For more on this concept check out these links:
About Melissa Clarke-Reynolds
Melissa has 25 years experience as an entrepreneur and in the business startup community. She has been a CEO of a number of Technology companies, and is on the Boards of government agencies as well as high growth technology companies. Her background includes Online TV and computer gaming. She has had a few Fast50;s and AsiaPac Fast 500s. She works as a Digital Strategist, and mentors widely in the international startup community. Her Linkedin profile is here - https://nz.linkedin.com/in/melissaclarkr
Melissa also keep bees, chickens and an assortment of other wildlife in Mt Victoria, Wellington. Melissa likes "thinking about stuff", and lately she has been thinking a whole lot about new business models for the construction sector, peak maanuka, and how we really move to value not volume in the Primary Sector. Her favourite question at the moment is "If you are the answer, what was the question?" She tweets as @HoneyBeeGeek
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Whether you just have an idea, or you are well on the way to global domination, there will be something in the Collider programme for you. Collider is open to all and the majority of the programs are free or low cost.