Digital marketing is broken. But it doesn’t have to be that way.
Our mission is to stop customer abuse at the hands of brands and their marketing departments, and we are looking for other like-minded professionals to join us. We believe that an effective marketing strategy should not just be about who has the biggest mailing list or the highest click-through rate. Instead, it should focus on building strong and balanced relationships between a brand and its customers. In fact, the only way to engage effectively and sustainably with consumers is to provide them with an experience so good they want to share it with their network, then give them a voice to do so.
This is a call to brands and marketing technologists, from the boutique fashion houses to the global supermarket chains. Big or small, we believe that it is every brand’s responsibility, and in their best interests, to end the customer abuse before it’s too late. Together, we need to listen to customers, to celebrate their interconnectedness, and to end the cycle of distrust and hostility caused by aggressive and intrusive marketing campaigns.
Following the success of our first marketing breakfast, attended by an impressive guest list that included senior marketers from brands as diverse as Quill, Mavens of London and Odeon, we will be hosting several more over the coming months. Taking over the private dining spaces of some of London's favourite breakfast spots, we will be discussing the current condition of the digital marketing industry and the steps we should be taking to salvage it before it’s too late.
These will be intimate events, and each guest will be given ample opportunity to talk about their thoughts and experiences. There'll be plenty of time for networking, but more importantly, it will be a chance to speak to other industry experts about an issue that doesn't receive nearly enough attention.