Digital Transformation in the Media & Entertainment Industry

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“Digital Transformation in the Media & Entertainment Industry”

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The USC Initiative on Digital Competition invites you to “Digital Transformation in the Media & Entertainment Industry”. The global pandemic has hastened the transformation of the Media & Entertainment industry across a number of dimensions: production, distribution, marketing, and changes in consumer preferences in both the United States and globally. Some of these changes result in a new post-COVID normal while others expect to revert back to their pre-COVID status. However, all of these changes create both challenges as well as opportunities for new growth strategies via M&A, technology-enabled new product offerings, multichannel experiences, and the increasing use of AI to help curate content. Come join the Marshal Initiative on Digital Competition for a webinar discussion of these issues with thought leaders in the industry and academia. The session will conclude with a general question/answer period involving all participants and will last one hour.

Webinar Registration Link:

Moderator: Daniel Sokol, Professor of Law and Business and Co-Director of the Initiative on Digital Competition, University of Southern California


Rowan Conn, CFO, Universal

Kelly Hamilton, Chief Information Officer, Sony Pictures Entertainment

John Nendick, Founder, Malaga Consulting

About the USC Marshall Initiative on Digital Competition

The continued and rapid growth of E-commerce has generated questions about the consequences for society, business, and the global economy. The USC Marshall Initiative on Digital Competition, starting in January 2021, aims to discover insights on these questions through a collaboration of industry practitioners and academics from business disciplines as well as non-business disciplines (e.g. computer science, economics, law, communications); and disseminate these insights to a broad set of audiences that includes academics, business leaders, and the public.

Topics of Interest

  • Analysis of innovation, disruption, and competition for online platforms and their ecosystems
  • Implications of regulatory policies on digital platform competition, and value creation
  • Evaluation of policy proposals by lawmakers, think tanks, as well as by industry trade groups and consumer advocates
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