Digital Transformation Forum 2017

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C&I Studios

541 NW 1st Avenue

Fort Lauderdale, FL 33301

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Digital Transformation Forum 2017

Join us at the Intersection of Business, Technology, Marketing, and Strategy at this Can’t Miss Executive-Level Forum

Adapt and Thrive in Changing Times

Are you frustrated with the ever-quickening pace of technology change? Digital Transformation is one of the most challenging topics for CIO’s, CMO’s, and CDO’s (and their CEOs) across the globe. It’s about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve the best outcomes.

An effective Digital Transformation strategy will give you the ability to:

  • Bring IT and marketing teams together for powerful results

  • Engage your customers where they are in the funnel

  • Empower your employees to identify opportunities

  • Optimize your operations across all levels of your organization

  • Transform your products to build deeper value

  • Unleash your data to dominate your competition

Discover How to Stay Ahead

Build a better digital technology strategy! It’s not just about IoT, the Cloud, Mobility, Integration, Blockchain, AI, or Big Data. It’s about taking a fundamental look at your business

Digital Transformation is the necessary change to a piece of your business driven by the rapid adoption of new technologies in society. It’s about your business adapting and transforming to compete and thrive in an ever increasingly digital economy that is changing at an ever faster rate.

If you’re not evolving digitally, chances are you are falling behind your competitors.

Standing Still is not an option.

Learn from an Expert Team of Master Strategists

What Challenges are you facing with Digital Transformation? Learn from the real-world practitioners, including David Rogers a globally-recognized leader on digital business strategy, as we take participants through an approach that brings IT and Marketing together, to focus on your customers and stakeholders.

Focus on driving your business. Join AAJ Technologies for an afternoon of Digital Transformation discussion around how to re-establish and redefine the relationship between your business and your users, clients, customers, employees, partners or vendors. Understanding how to deliver user outcomes (and not just market) to your end users is core to Digital Transformation.

Transform Your Approach at the Digital Transformation Forum 2017

  • Understand what Digital Transformation is, what it isn’t, and how to tell the difference

  • Discover how organizations have transformed their businesses after approaching the Digital Transformation divide

  • Hear valuable strategies and practical advice to apply immediately within your organization

  • Network with other senior level IT, Marketing, and Business professionals who are facing similar issues

  • Improve and re-imagine the current way you do business with your users and consumers

  • Learn what the five pillars of Digital Transformation are, and how they are all a focus for your DX efforts: Customers, Employees, Operations, Products, and Data.


11:30am - 12:30pm Lunch, Registration, and Networking

12:30 – 1:15 – Opening Remarks and Interactive Activity – Murray Izenwasser, AAJ VP Digital Transformation – “Setting the Digital Transformation Stage”

1:15 - 1:45 - Jake Morgan, North America South Solutions Consulting Manager and Office of the CTO, Mulesoft - “Consumerization Pressures on IT”

1:45 - 2:15 – Randy Rosenthal, Founding Partner, Tricycle Studios – “Alternative Storytelling To Drive Revenue”

2:15 - 2:30 - Break

2:30 – 3:00 – David Rogers, Author of “The Digital Transformation Playbook” - “The Digital Transformation Playbook: Rethink Your Business for the Digital Age”

3:00 – 3:30 – Stefan Tornquist, VP Research, Econsultancy – “Fear Kills Transformation – Overcoming the Human Resistance to Change”

3:30 - 3:45 - Activity

3:45 – 4:15 – Bunny Ellerin, Professor, Columbia Business School – “Moving Beyond the Digital Health Hype and into Real-World Practice”

4:15 – 4:45 – Cal Austin, Lead Instigator Global Innovation, Pfizer – “Power to the People: The Role of Humans in Corporate Innovation”

4:45 - 5:15 – Panel with the Speakers – Discussing Your Top Digital Transformation Concerns

5:30 – 6:30 – Networking and Happy Hour – Complimentary drinks and appetizers and socializing


Meet us in Fort Lauderdale for a Game-Changing Afternoon

David Rogers | Author, “The Digital Transformation Playbook”

David Rogers

David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).

Title: The Digital Transformation Playbook: Rethink Your Business for the Digital Age

Session Description: Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? In his new book, globally-recognized digital expert David Rogers argues that digital transformation is not about technology—it’s about upgrading your strategic thinking. David Rogers will join the event by Skype to share the key principles of his book, and explain how traditional businesses need to rethink their approach to strategy in five domains—customers, competition, data, innovation, and value. Attendees will receive a free copy of The Digital Transformation Playbook, with tools and frameworks to unlock growth in the digital age.

Cal Austin | Lead Instigator Worldwide Innovation, Pfizer

Cal Austin

Cal Austin is a fun-loving innovation enthusiast, currently with Pfizer's Worldwide Innovation Team, responsible for their North and Latin American Regions. His experience has included many roles in sales, operations, and training. The common thread throughout his career has been a focus on creative problem solving and group facilitation. He has used Dare to Try, Design Thinking, Open Space Technology, Gallup StrengthsFinder, and other tools to help teams find solutions to their most challenging business pursuits.

Title: Power to the People: The Role of Humans in Corporate Innovation

Session Description: All innovation has a human component. How do you harness the energy and passion of individuals in your organization and encourage an entrepreneurial mindset? Can 100,000 employees of a 170 year old company be innovative?

Learn how Pfizer embraces innovation and relies on a volunteer army of colleagues to drive toward successful ideas and experiments.

Bunny Ellerin | Director of Healthcare and Pharmaceutical Management Program, Columbia Business School

Bunny Ellerin

Bunny is the Director of the Healthcare and Pharmaceutical Management Program at Columbia Business School, where she handles a variety of strategic, curricular, and industry outreach initiatives, working closely with students, faculty and staff members, and alumni.

Title: Moving Beyond the Digital Health Hype and into Real-World Practice

Stefan Tornquist | Vice President Research, Econsultancy

Stefan TornquistStefan Tornquist is Vice President, Research for Econsultancy, a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and Singapore.

Title: Fear Kills Transformation - Overcoming the Human Resistance to Change

Session Description: Most transformation efforts fail to achieve their goals, but a failure to evolve isn't an option for businesses trying to keep pace with their markets. In this session we'll look at one of the primary culprits - human nature.

Based on research and Econsultancy's own transformation practice, the session will focus on how to prepare for the human element, how to respond to issues and how to activate enthusiasm, innovation and participation.

Randy Rosenthal | Founding Partner, Tricycle Studios

Randy Rosenthal

Randy Rosenthal is a founding partner of Tricycle Studios, a strategic marketing communications agency focused on global healthcare companies. An early adopter of technology in advertising and marketing, Randy is an interactive pioneer who brought immersive digital experiences to national and global clients back when floppy discs were all the rage. Today, as a "sales story whisperer," Randy travels the globe working closely with leaders of some of the largest and most respected brands, helping them to create meaningful and engaging digital experiences. I hear he also has a killer hummus recipe.

Title: Alternative Storytelling to Drive Sales

Session Description: The story may very well be the most powerful human invention. Stories help us make sense of the world, connect us to each other, and generate emotional responses that influence the underlying attitudes that determine our behavior.

Each of us has a hero’s story; as do our companies and customers. In digital transformation it is vital to discover, understand and shape the stories we tell ourselves and each other in order to accelerate change and help insure that we are moving in the right direction.

In this brief, experiential session you will explore the structure of an influential story, examine the tangible impact stories can have have on business, and learn how to craft your company’s own value story.

Jake Morgan | North America South Solutions Consulting Manager and Office of the CTO, Mulesoft

JakeJake is a Solutions Consulting Manager within the America’s Office of the CTO at MuleSoft, a computer software company that provides a platform for connecting applications, data, and devices. At MuleSoft, he leads the South region solutions consulting team, helping some of the world’s largest and most recognized brands achieve their digital transformation initiatives.

Prior to joining MuleSoft, Jake had various roles at BMC Software, Jive Software, and Marimba. He has accumulated over 15 years working in the collaboration, IT Operations, Cloud Lifecycle Management, automation, and integration space. Jake has experience working as a professional service consultant, technical sales consultant, developer, and product manager.

Title: Consumerization Pressures on IT

Session Description: Consumer digital expectations are constantly changing based on the wide variety of experiences available. Because of this, companies are facing pressure to meet and exceed their customer’s expectations. The need to be innovative and understand the needs of their consumers has never been greater. In order to achieve the growing number of business needs, IT must be able to be agile and deliver quickly.

Murray Izenwasser | VP, Digital Transformation, AAJ Technologies

Murray Izenwasser

Murray has been working on digital, web, and mobile based systems, content, platforms, technologies and marketing since the mid-‘90s, and is a recognized expert in online, integrated, and social marketing techniques. His clients over the years have included some of the world’s largest and most recognized brands. Prior to AAJ he co-founded and ran a successful digital marketing and technology agency for 7 years, and has held senior positions with some of the world’s largest digital agencies, including both Razorfish and Sapient. He is a frequent speaker at both marketing / technology and industry events.

Host and Master of Ceremonies


Director level and above from client side only please. If you're a vendor and you'd like to participate, click here to contact us about the opportunities available.

We reserve the right to deny any vendor registrations and refund the fee. All other ticket sales are non-refundable and non-exchangeable.


C&I Studios is located in FATVillage. FATVillage (Flagler Arts and Technology Village) is an arts district whose purpose is to promote the creation, exhibition, curation, research, and education of emerging, contemporary artists. We strive to generate an art community that is inclusive through having many different programs, reinforces cross displinary collabration and experimentation.

C&I Studios

Questions? Contact us at 954-494-5614 OR AAJ-Solutions@aajtech.com

*No refunds or exchanges.

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C&I Studios

541 NW 1st Avenue

Fort Lauderdale, FL 33301

View Map

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