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Digital Transformation for Associations | Industry Expert Panel


Wednesday, December 7, 2016 from 3:00 PM to 5:30 PM (EST)

Digital Transformation for Associations | Industry...

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General Admission 17 Registrations 3d 13h 40m Free  

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Establishing a Framework for Continuous Innovation and Success

Digital is a given, and no longer an option. The smartest and most agile organizations are taking advantage of this powerful medium to transform themselves and advance their businesses.

However, many organizations are still grappling with an understanding of the space and how it applies to them - where to start, how to progressively innovate, and how to define success.

Unique organizations like Associations are especially finding themselves disrupted by digital and the limitless access to information that it enables. The "privilege of belonging" and associated value propositions have been diminished by the web and social media - where networking opportunities and content are abundantly available, free of charge.

Despite these challenges, with the right people, strategies, and technologies, Associations can utilize digital to position themselves for growth and advancement.

For those Association executives within Marketing and IT that are interested in getting the most out of their investments in digital, this panel with experts from ASAE, Sitecore, and Velir will explore successful digital strategies that have been used to transform associations and their value proposition. 



  • A framework for establishing goals within the stages of digital maturity that are aligned with your overarching business goals
  • The staff and operational setup that you will need to effectively execute digital initiatives
  • Strategies for measuring outcomes and the ROI of your digital spend



  • Reggie Henry, Chief Information Officer, ASAE
  • Robb Lee, Chief Marketing Officer, ASAE
  • Lars Petersen, Global Director of Business Optimization Strategies (SBOS), Sitecore
  • Mike Dolan, Chief Strategy Officer, Velir
  • Kimiko Tanaka Vecchione, Vice President of Client Services, Velir



The format for this event will be a panel-style discussion. Audience participation through relevant questions and comments is highly encouraged.



Sitecore Logo

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Have questions about Digital Transformation for Associations | Industry Expert Panel? Contact Velir

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When & Where

National Housing Center at NAHB
1201 15th Street Northwest
Washington, DC 20005

Wednesday, December 7, 2016 from 3:00 PM to 5:30 PM (EST)

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Velir Logo

Velir is a digital agency based in Somerville, MA, just outside of Boston. With a team of 150 digital professionals, they are passionate about improving the way brands communicate with their audiences through the creation of impactful digital experiences. Velir is widely recognized as a leading Sitecore Platinum partner, known for handling the most complex integrations and large scale builds for brands including Bayer, AARP, ASAE, the Metropolitan Museum of Art, Educause, and Informa. The agency was recently selected as the “Small Business of the Year” by both the Greater Boston Chamber of Commerce and the Somerville Chamber of Commerce, and has offices in Boston and Washington DC. For more information, please visit

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Digital Transformation for Associations | Industry Expert Panel
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