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Digital Tourism Briefing - Forth Valley

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Location

Location

Airth Castle Hotel

Barony Suite

Airth

FK2 8JF

United Kingdom

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Event description

Description

This free 2-hour awareness session will cover the following two topics:
  • The Future of Digital Tourism

  • Is your tourism business online bookable?


1. The Future of Digital Tourism

Technology is progressing at an exponential rate and is it essential to keep up to date with the latest trends. It is not easy to know which technology developments will have the most impact on your business and this awareness seminar will give you the information you need to adjust your approach and keep up to date with those tech savvy travellers.

Awareness session content

  • The Internet of Things (IoT)
  • Augmented and Virtual Reality
  • The Future of payments
  • Automation
  • Virtual Assistants
  • Bot technology

What will I learn?

  • The latest digital technologies affecting your business
  • Decide which digital technologies are right for your business
  • Understand how travellers are using the latest technologies
  • Keep ahead of the competition and stay up to date


      2. Is your tourism business online bookable?

      As a small family run business or a one-man/ woman-band, it can be easy to feel lost in the giant ocean that is the internet. How is it possible that someone half-way across the world can stumble across your wee business? In this awareness session we will show you the many different ways and techniques you can apply and implement to help potential customers find your business online.

      Awareness session content

      • Brief introduction to the basics of Search Engine Optimisation (SEO)
      • How persuasive and engaging content can direct people to your business
      • Why it pays to sometimes pay for online advertising
      • Taking advantage of review sites, OTAs (Online Travel Agents) and the sharing economy
      • Make the most of the upgraded VisitScotland.com

      What will I learn?

      • Understanding of the different routes and channels potential customers can find your business online
      • How to increase the likelihood of potential customers finding your business
      • Understanding of the pros and cons of paid services and techniques


      Who should attend?

      This awareness session is for small business owners and operators interested in growing their business online by improving current channels and trying out new ones.


      Important notes:

      • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
      • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


      DTS is a partnership programme supported by VisitScotland, Scottish Enterprise, Business Gateway, Highlands and Islands Enterprise, Skills Development Scotland, Scottish Government and Scottish Tourism Alliance. The workshops and awareness sessions are delivered by Elevator.

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      Date and Time

      Location

      Airth Castle Hotel

      Barony Suite

      Airth

      FK2 8JF

      United Kingdom

      View Map

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