Digital Technologies Update for Tourism - Lochaber

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The Moorings Hotel

Banavie

PH33 7LY

United Kingdom

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Event description

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How do you know what you don’t know?

Worried your prospects and fans are leaving Facebook for Instagram? Are you attempting to take on-line bookings but no one is biting? Digital Transformation is where it’s at – have you transformed your business?


The workshop will cover a broad range of topics, from the latest social media platforms to the importance of good online design as well as the increasing availability of customer data.

Topics include:

  • Digital Transformation and the Data Revolution
  • The ever evolving world of social media platforms, looking at Snapchat, Facebook, Periscope, Twitter, Instagram… to name but a few!
  • The impact of increased mobile usage on user experience expectations and search engine optimisation.
  • How using good design can be persuasive and help convert customers.
  • How to source engaging content.
  • The importance of a digital strategy and a methodology to work to.


Outcomes

By attending this session delegates will understand the opportunities that Digital Transformation offers, if they are using the correct platforms to engage with key audiences, the latest trends in digital and tourism, persuasive design techniques that can increase website engagement and the free tools available to measure return on investment.


The Digital Awareness workshops are the first of a series of events, workshops and practical learning experiences being launched by the Digital Tourism Scotland (DTS) programme that will cover a broad range of topics from Search Engine Optimisation Made Easy to Persuasive Design.


Following this session delegates are welcomed to book from a range of suitable workshops, events and networking events.


DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


Digital Tourism Scotland Partners

Date and Time

Location

The Moorings Hotel

Banavie

PH33 7LY

United Kingdom

View Map

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