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Digital Streaming Services and OTT Advertising Surpasses Traditional TV - What Marketers Need to Know and Why

AMA Phoenix

Wednesday, October 23, 2019 from 11:30 AM to 1:00 PM (MST)

Digital Streaming Services and OTT Advertising...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AMA Member
AMA Member rate. You may be asked to show ID.
Oct 23, 2019 $25.00 $0.00
Non-Members Oct 23, 2019 $45.00 $0.00
Student
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Oct 23, 2019 $20.00 $0.00
AIGA/ANA/AZIMA/AAF Phoenix Members
You may be asked to show membership ID>
Oct 23, 2019 $25.00 $0.00

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Event Details

Digital Streaming Services and OTT Advertising Surpasses Traditional TV - What Marketers Need to Know and Why

Speaker: Brian Colling, CEO at Colling Media

 

Advertisers clinging to traditional media should be very concerned about their cord-cutting customers. More than ever, it’s vital for brands to incorporate OTT (over-the-top) programmatic advertising into their marketing mix for optimal results.

 

Migration away from cable/satellite TV has picked up speed—25% of respondents said that they canceled their cable/satellite television service within the past two months. There is a corresponding movement toward video-on-demand services such as Netflix, Hulu, and Amazon Prime; 46% of consumers say that they started a new subscription to a video-on-demand streaming service within the past two months. Younger consumers are much more likely to have subscribed to a video-on-demand service. A significant 60% of consumers 44 and under say they subscribed to one of these services in the past two months, compared with 29% of those 45+.

 

When you attend this event, you will learn: 

  1. Consumers continue cord-cutting in large numbers
  2. Using Advanced TV advertising like OTT, marketers can better target and access new inventory not available through traditional TV.
  3. Marketers can access video ad inventory users must view before consuming desired TV or film content.
  4. Advertisers can target specific users based on intent, providing better results than traditional advertising where advertisers have to target programs or content

  

EVENT DATE: WEDNESDAY - October 23, 2019 

Location: The Newton, 300 W. Camelback Rd., Phoenix, AZ 85013

11:30am - 1:00pm LUNCH EVENT

Have questions about Digital Streaming Services and OTT Advertising Surpasses Traditional TV - What Marketers Need to Know and Why? Contact AMA Phoenix

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When & Where


The Newton
300 W Camelback Rd.
Phoenix, Arizona 85013

Wednesday, October 23, 2019 from 11:30 AM to 1:00 PM (MST)


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AMA Phoenix

Join the Top Industry Group for Phoenix Metro Marketing, Ad and PR Pros: AMA PHX

Unlock Your Marketing Power with AMA Phoenix American Marketing Association, Phoenix Chapter, established more than 50 years ago, is the only professional marketing association that covers all disciplines in the marketing spectrum.

From monthly professional development Signature Lunch Events to the Professional Development Series to exciting industry-wide events and Spectrum Awards, AMA Phoenix is the one association that helps marketers stay on top of industry trends and connects them to the very best professionals in the Valley.

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Our Vision

Serve members as the premier organization for marketing professionals in Metro Phoenix.

Our Mission

Provide Phoenix marketers with the tools, connections and professional development they need to realize competitive advantage in their careers.

About the American Marketing Association

American Marketing Association is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are: Serve as a conduit to foster knowledge sharing.

Provide resources, education, career and professional development opportunities. Promote and support marketing practice and thought leadership. Through relevant information, comprehensive education and targeted networking, AMA assists marketers in deepening their marketing expertise, elevating their careers and, ultimately, achieving better results.

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