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Digital Strategy Workshop for Tourism - Thurso (Caithness & Sutherland)

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Date and Time

Location

Location

Pentland Hotel

Princes Street

Thurso

KW14 7AA

United Kingdom

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Event description

Description

** CANCELLED**

Alternative workshop:

Digital Strategy Workshop for Tourism - Dornoch 28 September 2016

BOOK HERE

Ensure your Social and Digital Media activities are part of a carefully thought out marketing plan which is tailored to target the customers you want, match your goals, and that you can measure the return on your investment.


This workshop will support you in the development of an actionable social and digital media-marketing plan.


Working in a small group with a tutor using pre-prepared templates, delegates will:

1. Learn how social and digital media work in satisfying customer needs

2. Build the business case for using social media


The tourism focused exercises include:

  • Marketing Goal setting
  • Customer Personas fit for social and digital media
  • Brand Persona and guidance for use on social media
  • Social Media Influencers
  • Using appropriate Hashtags
  • Search Engine Optimisation – keyword research
  • Website review/planning
  • Seasonal Content Planning and of course Analytics


Outcomes

Through a series of interactive exercises, delegates will identify their customer groups, which ones present the biggest return on investment, create and confirm their own brand persona, identify sources for of marketing content, review their website and complete a marketing plan.

Delegates will receive a 12-month marketing calendar and performance measurement template for use post workshop.


Lunch

A light lunch will be provided.


Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event


DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

Date and Time

Location

Pentland Hotel

Princes Street

Thurso

KW14 7AA

United Kingdom

View Map

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