Why You Should Attend

Social Media, SEO, Email Marketing, Thought Leadership, SEM, there's so much to add to a digital marketing plan! But the execution is not always everything. Executing without planning is one of the best ways to waste precious time and money on activities and platforms you may not even require.

This is why a Digital Strategy is essential to the success of your digital plans!

But making a digital strategy can sometimes get overwhelming. The ideas and creativity are there: but how do you actually organize and execute when it comes down to it?

Our 2 leading industry experts are here to answer that and many more questions on how to make digital strategy easy! A complete step-by-step guide on how to create the most optimal digital strategy for your brand awaits.

What you will learn:

• How to conduct an in-depth market research to understand your customers better
• How to create a buyer persona so detailed that you can de-entangle your customer’s psyche
• How to choose the right channels so you don’t waste money and time on the wrong ones
• How to set your KPIs and success metrics so you know exactly where to improve
• How you can incorporate technology to automate processes or innovate new marketing channels to bring new meaning to customer experience

Our Experts:

Mitul Das - CEO and Co-Founder of UrsDigitally

Mitul is an ex-PwC, IIM-C graduate, with 15+ years of experience under his wing.

He has created strategies for some of the biggest companies in India out there. His feathered hat includes Tata Agrico, Tata Nest-In, Excel Wall Interiors, and many more.

We are sure he has some important secrets to pass along in the upcoming webinar!

Abhishek Chamaria - Director and Co-Founder of UrsDigitally

Abhishek is an ex-Infosys digital marketing veteran who understands how pay-per-click and media bring about conversions and leads.

UrsDigitally is a digital marketing agency based in Kolkata. It has worked with clients such as Tata Agrico, Godrej Interio, Excel Wallpapers, Tata Nest-In, Alliance Broadband, Dalmia Tea, and more, across B2B and B2C industries, in its 4 short years.

Amit Lakhmani - CEO and Founder of MaxMobility

Amit is a first-generation entrepreneur who grew his software company from a garage-like set up to a 200+ employee strong conglomerate. His team has worked on mobility and software solutions for the likes of Jubilant Foodworks, Qualcomm, RPure (MDH Spices), Spencers, and more. He added valuable partnerships with UrsDigitally and Grab Loyalty, a loyalty solutions company, to bring Digital Transformation and brilliant digital experiences to his clients.

MaxMobility is a business solutions software company specializing in mobile app development, web development, software solutions, and digital transformation. It has worked with giants such as Coca-Cola, ITC, Ambuja Neotia, Tata Teleservices, and more across industries.

Who Should Attend

• Brand, Digital Marketing or Marketing Managers dealing with digital marketing and digital agencies on a day-to-day basis
• Digital marketers looking to make processes more organized
• Owners, Founders, and Entrepreneurs trying to grow their business digitally

Are you ready to make digital strategy easier? Sign up now!

Organized by: NASSCOM

Knowledge Partners: UrsDigitally and MaxMobility