This workshop is part of our 'Masterclass' professional development and capacity-building program - learn more about the other topics in the series.
Every Masterclass has two sessions: a '101' intro/overview and a '201' deeper dive, with a facilitated in-person peer learning session scheduled in between. Register for both sessions for the best value and a complete learning experience.
This Masterclass on Digital Storytelling is led by Toni van Eeden of RedBrick Rooster Inc.
101 Session: Wednesday October 26th, 9:00-11:00am
Why Story is the New “It” Word.
In this session, we will look at how and why storytelling works. While digital storytelling can be applied widely to any art or business, we will be looking at it through the lens of social impact and community. Part 1 will be broken up into 5 episodes, each with an exercise to get your hamster wheel turning, outlined below:
- Why do we need to share our stories?
- The basic principles of storytelling
- How does the word “digital” change those principles
- The History of Self-Expression
- Vulnerability is a Bad Word
Peer Learning Session: Wednesday November 9th, 9:00-11:00am
Want your Masterclass to have a greater impact? Attend this peer learning session to revisit your learning topic, discuss specific challenges, consider solutions, and uncover additional resources that will help you achieve your learning goals. The peer learning session will help you stay focused, be accountable, and make sure your learning creates value for your organization and communities.
This session will be run by Impact Hub's learning facilitator Nico Koenig, and is a value-added benefit for those who register for the 101 and 101+201 workshops. It also includes access to an online learning forum.
201 Session: Wednesday November 23rd, 9:00-11:00am
Choose your Weapon – Let’s Talk Mediums
In this session, we will look at the vehicles available to us for effective and creative storytelling to deliver the highest social impact. We will cover the go-to mediums in digital storytelling and briefly explore some of the future trends we can expect. Let's use the principles of traditional storytelling and look how different mediums can emphasize your call to action and ultimately make your message stronger and open for engagement. Some of the topics we will be covering:
- What is original content vs. curated content
- Web videos and video blogs
- Facebook Live & Snapchat
- Branded Social Content
- Branded Entertainment: Carmilla by U Kotex
- Future Content: Virtual Reality vs. Augmented Reality
Who is this for?
Anyone interested in learning these topics are welcome, but purpose-driven individuals and social impact sector organizations (non-profit, charitable, philanthropic, public sector, or social enterprise communities) will find our Masterclass courses particularly useful and relevant. Basically, if our motto "do good better" resonates with you, then you will likely find this enjoyable!
What is Masterclass @ Impact Hub Ottawa?
Masterclass is part of Impact Hub Ottawa's professional development and capacity-building programming. A variety of topics relevant to the social impact sector is crowdsourced from the community, resulting in hands-on workshops led by subject matter experts. Learn more about the other Masterclasses on our website.
How do I get there?
Impact Hub is located on the east side of Bank St between Sparks and Queen. We are a wheelchair-accessible location, directly on OC Transpo's 1/2/7 route and a couple blocks from the Transitway, with ample bike parking in the area. For those who need to drive, there are multiple underground parking garages in the area. Please be advised that due to construction, Queen is currently one-way eastbound (between Bay and Metcalfe) and Bank is one-way northbound between Albert and Wellington.