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Digital Psychology & Emotional Design - Training Week 1 (Toronto)

Brian Cugelman, PhD (AlterSpark)

Monday, March 19, 2018 at 9:00 AM - Friday, March 23, 2018 at 5:00 PM

Digital Psychology & Emotional Design - Training Week...

Registration Information

Registration Type Sales End Price Fee HST Quantity
[DBC1] Digital Psychology - Mar 19-20 (Early Bird)
Save $120 (20%) by the early bird deadline. After, tickets cost $599.
Feb 9, 2018 CA$479.00 CA$0.00 CA$62.27
[DBC2] Psych. Architectures - Mar 21 (Early Bird)
Save $70 (20%) by the early bird deadline. After, tickets cost $349.
Feb 9, 2018 CA$279.00 CA$0.00 CA$36.27
[ED] Emotional Design - Mar 22-23 (Early Bird)
Save $120 (20%) by the early bird deadline. After, tickets cost $599.
Feb 9, 2018 CA$479.00 CA$0.00 CA$62.27
[DBC1+DBC2] Foundations Package - Mar 19-Mar 21 (Early Bird)
Save $160 (20%) by the early bird deadline. After, tickets cost $799.
Feb 9, 2018 CA$639.00 CA$0.00 CA$83.07
[DBC1+DBC2+ED] Complete Package - Mar 19-23 (Early Bird)
Save $230 (20%) by the early bird deadline. After, tickets cost $1,149.
Feb 9, 2018 CA$919.00 CA$0.00 CA$119.47

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Event Details


19 - 23 March 2018
9:00 am - 5:00 pm

SAVE 20-34% by 9 Feb 2018

Master digital psychology and emotional design

 3 Workshops in 1 Week 


Days 1-2: Psychology for Digital Behavior Change [DBC1, P2]  
2-Day Essential Digital Psychology - Workshop 1 of 2 - (19-20 March 2018)

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You'll discover how to reverse-engineer your competitors' psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop DBC2 continues the lessons covered in this workshop. 

Learn about workshop DBC1 >>


Day 3: Psychological Architectures of Digital Behavior Change [DBC2, A1]
1-Day Advanced Psychological Architectures - Workshop 2 of 2 - (21 March 2018)

Building on all the principles you learned in DBC1, you'll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You'll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you'll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology. 

This workshop is for those who have completed DBC1 or who are taking workshops DBC1 and DBC2 together. 

Learn about workshop DBC2 >>

Days 4-5: Emotional Design Psychology [ED, E2]
2-Day Design Psychology & Neuroscience (22-23 March 2018)

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We'll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies. 

You can take this workshop at any time. You’ll get more out of it if you complete DBC1 first; however, there are no formal prerequisites.

Learn about workshop ED >>



Who should attend our workshops

These workshops are for digital professionals who want guidance on science-based design and industry-best practices. Our training is ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Health promotion specialists
  • Conversion optimization & marketing researchers



Science-based, simple and practical

All our workshops are science-based, but we present our lessons with plain language and a focus on practical applications. To aid rapid learning, we use case studies, examples, and hands-on exercises that are both accessible and memorable. And, if you’d like to share your current challenges during the workshop, chances are you’ll also walk away with new insights, strategies, and wireframes that you can apply immediately.




After completing all modules, you will receive a certificate of completion. Learn more about your certification options.


What they're saying about Dr. Cugelman's workshops


“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”
-Alex Aranda, Senior User Experience Designer, Samsung Electronics


“Participants at any level of digital marketing expertise will get value out of this class.”
-Emily Stone, Senior Partner Marketing Manager, Microsoft


“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
-Robert Hendry, Product & User Experience Leader, Inc


“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages


“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”
-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications





Limited class size 

To ensure a beneficial learning environment, and one you’ll enjoy, we limit our class size to a manageable number of participants. For this reason, we recommend that you reserve your spot as soon as possible. If our workshop sells out, please join our waitlist and we’ll notify you if a ticket becomes available.



Guarantees, Terms and Conditions

This workshop is subject to AlterSpark’s guarantees, terms and conditions.

Have questions about Digital Psychology & Emotional Design - Training Week 1 (Toronto)? Contact Brian Cugelman, PhD (AlterSpark)

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When & Where

AlterSpark Training Academy
193 Augusta Avenue
Lower level
Toronto, Ontario M5T 2L4

Monday, March 19, 2018 at 9:00 AM - Friday, March 23, 2018 at 5:00 PM

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Brian Cugelman, PhD (AlterSpark)

I ran my first online social change campaign in 1998, which launched my career in digital behavior change. As a practitioner, I’ve run and evaluated numerous online project and campaigns for the United Nations, corporations, non-profit organizations, health agencies, and small businesses. As an academic, I completed a PhD in digital behavior change, and published my findings in the world’s top scientific e-health journal.

As a teacher I’ve trained well over 1,300 professionals from 1000 companies on how to use digital psychology, including well known firms, such as Samsung, Salesforce, Microsoft, PayPal, and even Pentagon invited me to educate them on digital psychology. I also teach at York University.

Finally, I've spent several years developing these workshops into the best possible training on the subject. You'll enjoy a down-to-earth and fun vibe, combined with deep learning, and lots of hands on exercises. Reach out if you have any questions.



Join 1,300+ pros who’ve completed our training, from:


Have questions?

Read our FAQs

Or get in touch:
+1 (888) 977-2055


100% satisfaction guarantee

We’re so confident you’ll love our workshop, that we’re offering a 100% refund to anyone who wishes to withdraw. To qualify, simply return all your training materials and notify your instructor by the start of the lunch break on the first day. That’s pretty much it. Read the details.




Need an alternative payment method?

We understand that institutional policies may make it difficult for you to order your tickets online, and that some people experience problems with online payment systems. If you have any complications, contact us to discuss alternative payment options. We’re happy to help.

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Digital Psychology & Emotional Design - Training Week 1 (Toronto)
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