Digital PR Workshop: Marketing Communications The Growth Hacking Way
Saturday, April 8, 2017 from 10:00 AM to 4:00 PM (GST)
Discover what it means to succeed in Public Relations using tools that now offer an advantage to the modern PR professional. Whether you have experience in traditional PR, or work at a startup and want to get the word out about your product/service, this course will teach you how to express your unique value-add creatively through organic marketing and reaching out to the right media outlets the growth hacking way using cost-effective tools and techniques.
WHAT WILL BE COVERED?
This course is all about creating a content marketing strategy and effectively reaching out to the public, potential customers/partners and journalists.
This course will clearly show founders of SMEs and startups and others interested in Marketing how to tell their story to the people they want to reach by utilizing:
1) Owned Media (i.e. how to create an effective blogging strategy for your company)
2) Earned Media (key advice, from someone with international media experience, regarding how to create good relationships with journalists that create opportunities to be featured in media outlets)
3) Digital tools that help create successful results for both of the above areas and simplify your work.
WHEN WILL THIS COURSE TAKE PLACE?
This workshop will take place on Saturday April 8th from 10 AM - 4 PM. Free lunch will be served.
WHY IS THIS COURSE RELEVANT TODAY?
Traditional PR is dying and Print Media is no longer what is used to be: many publications are now moving to digital and online formats. If you don't keep up with the trends of the digital era you'll be left behind. This course cuts through the bureaucracy of old fashioned PR, and shows you how to do things the digital way, which means cheaper and most effective!
WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?
1) Being able to create a blog that effectively tells your story to your target audience.
2) Organic marketing tactics which are more affordable than spending money on advertising.
3) Knowing how to conduct outreach to journalists, even in foreign languages/countries.
4) Having a solid understand of digital tools that will help you with your Digital Marketing and PR outreach to the media, including creative ways to use Californian-made digital platforms from Google and others more creatively (i.e. Californian Creativity)
WILL I GET ANY CERTIFICATION?
Yes, if you complete the neccessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute).
WHO WILL BE TEACHING THIS COURSE?
Elías Jabbe is an award-winning American writer and a native of both California and its digital community that created most major social media networks. After creating memorable, viral content while working in Digital Marketing, gaining global experience working at successful Tech startups in California and Europe, securing press coverage for his clients and himself in media outlets published in three continents he has lived in (North America, Europe, and Asia) and publishing over 300 articles, including in print publications in all three continents above, he is teaching this Californian Creativity Course.
This full-day workshop is a sequel to two memorable Californian Creativity sessions held at AstroLabs in December 2015 and February 2016, both which startup founders said they benefited from tremendously.
WHAT PAYMENT METHODS DO YOU ACCEPT?
You can pay by Paypal, Bank Transfer, Cheque, or Cash on the day.
DO YOU OFFER ANY DISCOUNTS?
In order to encourage learning, we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at firstname.lastname@example.org
WHAT IS YOUR REFUND POLICY?
If you decide that you cannot make it for whatever reason, we will fully refund your order up to 48 hours before the first session. We will also offer a partial refund based on how many classes you have left to take if you cancel after the first class.
WHAT IF I HAVE OTHER QUESTIONS?
For any other inquiries related to this course, please contact: email@example.com
Save This Event
When & Where
AstroLabs Dubai is the region’s premier coworking space for digital technology companies. We help startups set up a presence in Dubai and provide a platform for them to scale globally. Delivering practical training programs has been core to the AstroLabs mission from the beginning. AstroLabs Academy offers regular classes on digital marketing, web/mobile analytics, coding and development, data science/ big data, design, and core business skills.