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Digital Pharma Multichannel Marketing Boot Camp West (exl) S

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Hilton San Francisco Airport Bayfront

600 Airport Boulevard

Burlingame, CA 94010

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Digital Pharma Multichannel Marketing Boot Camp West


The Digital Pharma Multichannel Marketing Boot Camp uses a combination of lectures, class discussions and hands-on exercises with people who want to understand how to create effective and sophisticated digital and multichannel marketing (MCM) strategies. This intensive two-day program not only teaches you strategic processes, it also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs.

By attending, you will learn the roles that different digital channels are best suited for in advancing your objectives, as well as how to bring them together into an integrated plan. Learn how to successfully accomplish the following by joining us at one of our upcoming boot camp sessions:

  • Find your digital physician and patient targets online
  • Discover your customers’ digital habits
  • Create a customer journey map
  • Explain the latest FDA social media guidelines and create initiatives that pass review
  • Initiate a content marketing campaign
  • Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why
  • Design a measurement plan that enables rapid optimization
  • Use keyword research to uncover the natural lexicon of your patients
  • And more!

Meet Our Boot Camp Leader – Scott Friedberg


Scott FriedbergScott Friedberg is the founder of Dartview Associates, a consulting firm specializing in digital and multichannel strategy for the life sciences.

Scott has 20 years of experience in digital and strategy, with 14 of them focused on pharmaceuticals and healthcare. He launched several of the industry’s earliest forays into social media and user-generated content. His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Medtronic, Genzyme, Allergan, Weight Watchers and other Fortune 500 companies.

Previously, Scott worked at Ogilvy Healthworld, where he was SVP, Engagement Strategy. Before that, Scott led digital strategy, analytics and eCRM initiatives at LBi Health, and strategy work with IMS Health and TargetRx.

Scott is a graduate of the Wharton School of the University of Pennsylvania.

Participating Faculty

Daniel Flamberg

Digital Marketing Consultant
DARTVIEW ASSOCIATES

Top Five Reasons to Attend

  1. Learn the process for creating an integrated multichannel strategy and the most common steps companies overlook
  2. Discover how you can make your multichannel marketing smarter using customer data you already have
  3. See how to lift ROI by replacing measurement plans that drive reports with “learning plans” that drive action
  4. Explore the unique considerations for specialty drugs and launch products in multichannel marketing
  5. Learn how to integrate mobile and analyze the role of social media in your digital strategy

Who Should Attend

This boot camp is designed for professionals from pharmaceutical or biotechnology organizations with the following responsibilities:

  • Marketing
  • Brand Management
  • Product Management (HCP or Patient)
  • eMarketing/Digital Marketing
  • Digital Strategy
  • Engagement Strategy
  • Experience Strategy
  • Multichannel/Channel Marketing
  • Multichannel Analytics
  • Integrated Marketing
  • Social Media
  • Digital Media
  • Advertising
  • Marketing Innovation
  • Interactive Services
  • Customer Experience
  • Customer Engagement
  • Global Marketing
  • Mobile Marketing



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AGENDA

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West Boot Camp Day One | Monday, March 12, 2018


8:00AM Registration and Continental Breakfast
9:00AM MARKETING IN A MULTICHANNEL WORLD
WHAT ROLE SHOULD DIGITAL PLAY IN YOUR BRAND’S OVERALL STRATEGY?
10:00AM Networking Break
10:30AM UNCOVERING YOUR CUSTOMERS’ DIGITAL HABITS, CHANNEL PREFERENCES AND MORE
12:30PM Working Lunch
1:30PM BEYOND THE DECILE: ADVANCING TO NEW LEVELS OF TARGETING
THE DIFFERENCE BETWEEN CONTENT STRATEGY AND CONTENT MARKETING, AND WHEN YOU WANT BOTH
3:00PM Networking Break
3:30PM CHOOSING YOUR WEAPONRY: WHEN TO USE WHAT
Part One — Non-Personal Engagement Channels
5:30PM NETWORKING DINNER
Share experiences and get to know your peers over dinner and drinks.
7:00PM End of Day One



West Boot Camp Day Two | Tuesday, March 13, 2018

8:00AM Continental Breakfast
8:30AM CHOOSING YOUR WEAPONRY: WHEN TO USE WHAT (CONT’D)
Part Two — Traffic-Driving and Live Engagement Channels
SOCIAL MEDIA, THE FDA AND YOU
10:00AM Networking Break
10:30AM INVESTMENT ALLOCATION: PLANNING FOR ROI UPFRONT
ARCHITECTING YOUR ECOSYSTEM AND FLOWS
12:00PM Working Lunch
1:00PM MOBILIZING FOR MOBILE ENGAGEMENT
2:00PM MEASURING UP: GOING FROM METRICS TO A TRUE LEARNING PLAN
PREPARING YOUR ORGANIZATION FOR DIGITAL AND MULTICHANNEL EXCELLENCE
3:00PM Closing Remarks




Media Partners
PM360

Premier Partner: PM360


PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the '360' in our title signifies the combination of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.



CanBiotech

CanBiotech


The founders of CanBiotech from institutions including M.I.T, Harvard, Brown, McGill, University of Waterloo and University of Toronto, aim to create a central hub for the bio-medical industry through its portals and marketplaces, with equal, yet distinct representation of each of the bio-medical sectors: therapeutics/biopharmaceuticals, agrifood, devices/diagnostics.

The founders of CanBiotech bring over 13 years experience in molecular biology, cancer biology, gene therapy, drug delivery, bio-IT, biopharmaceutical business development, software and web development from various arenas including the biopharmaceutical industry, the agbiotech industry, the financial industry and the public sector.

CanBiotech, a private venture, is a company whose central premise is forming partnerships and creating synergies with a focus on the outsourcing of biomedical research and business services through CanBiotech's online marketplaces or through CanBiotech's physical arm: CanBiotech Consulting. The goal is to enhance the biomedical industry, enabling a new process of discovery and development, with an equal opportunity provided to all players, by fostering both cross-border interactivity between Canadian and U.S. biomedical companies as well as provide for international partnering opportunities for the biomedical industry.



FiercePharma

FiercePharma


FierceMarkets is a leader in online marketing and lead generation. We connect companies with the right audience and ensure each campaign generates the highest possible return on investment. Ten years of specialization in the online space means our clients work with the most experienced team in the industry. Members of that team - both our executives and editors - are frequently sought after industry experts.



Global Pharma Update

Global Pharma Update


Global Pharma Update is an online information source dedicated to the Pharmaceutical Industry, providing all the news and analysis needed by the top decision-makers in this dynamic, fast-moving Pharma sector. In an industry where change comes fast and from many directions, a steady source of insightful and pertinent analysis is invaluable. Global Pharma Update also offers e-newsletter service; delivering the latest news to the desktop of the top decision makers within the Pharmaceutical Sector.



Medscovery



Medscovery


Medscovery is a media company that covers the latest news in pharmacology, biotech, and medicine.



MEDtube.net

MEDtube.net


MEDtube is an innovative video education platform for health professionals. It allows sharing videos and other materials with a community of more than 110,000 users worldwide, as well as building e-learning courses. The videoteque is updated daily and now contains almost 15 thousand videos.



Pharma Marketing News

Pharma Marketing News


Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical Marketing Experts - which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content, professional networking & business development with permission-based e-marketing opportunities.



PharmaLeaders

PharmaLeaders


PharmaLeaders.com is an online environment dedicated to enriching the careers of more than 200,000 life sciences professionals. With breaking news and informative content grouped into one of nine segmented channels, in-depth special reports, job and events postings, and so much more, industry executives, manufacturers, marketers and educators can count on PharmaLeaders for the tools they need to succeed in today’s competitive market environment.




Pharmaphorum

Pharmaphorum


Pharmaphorum is the exciting new online discussion and networking site for the pharma, medical devices and diagnostics industry. It features topical articles by industry thought leaders upon which users can comment, a live forum for open discussion across various commercial and R&D areas, and a directory of conferences and companies. Aimed at those working in the industry or associated services sector, pharmaphorum welcomes all those involved in bringing healthcare to market who wish to share opinions and ideas in order to drive innovation and progression. Visit pharmaphorum today to share, discuss and debate.



PharmaVOICE

PharmaVOICE


PharmaVOICE magazine, reaches more than 41,000 qualified subscribers and 100,000 users with its digital edition. PharmaVOICE is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE provides readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including Social Media, WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts.


Technology Networks

Technology Networks


Technology Networks is an internationally recognised publisher that provides access to the latest scientific news, products, research, videos and posters. Our global community is made up of over 300,000 researchers and scientific professionals from the life science, drug discover and analytical arenas.



Please contact the event manager Marilyn (marilyn.b.turner(at)nyeventslist.com ) below for:
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- Price quotations or visa invitation letters
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- Event sponsorships

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Date and Time

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Hilton San Francisco Airport Bayfront

600 Airport Boulevard

Burlingame, CA 94010

View Map

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