£1,675 – £5,045

Digital Pharma Multichannel Marketing Boot Camp (EXL)

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Description

The Digital Pharma Multichannel Marketing Boot Camp uses a combination of lectures, class discussions and hands-on exercises with people who want to understand how to create effective and sophisticated digital and multichannel marketing (MCM) strategies. This intensive two-day program not only teaches you strategic processes, it also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs.

By attending, you will learn the roles that different digital channels are best suited for in advancing your objectives, as well as how to bring them together into an integrated plan. Learn how to successfully accomplish the following by joining us at one of our upcoming boot camp sessions:

  • Find your digital physician and patient targets online
  • Discover your customers’ digital habits
  • Create a customer journey map
  • Explain the latest FDA social media guidelines and create initiatives that pass review
  • Initiate a content marketing campaign
  • Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why
  • Design a measurement plan that enables rapid optimization
  • Use keyword research to uncover the natural lexicon of your patients
  • And more!

Meet Our Boot Camp Leader – Scott Friedberg

Scott FriedbergScott Friedberg is the founder of Dartview Associates, a consulting firm specializing in digital and multichannel strategy for the life sciences.

Scott has more than 18 years of experience in digital and strategy, with 12 of them focused on pharmaceuticals and healthcare. He launched several of the industry’s earliest forays into social media and user-generated content. His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Forest Labs, Genzyme, Allergan, Weight Watchers and other Fortune 500 companies.

Previously, Scott worked at Ogilvy Healthworld, where he was SVP, Engagement Strategy. Before that, Scott led digital strategy, analytics and eCRM initiatives at LBi Health, and strategy work with IMS Health and TargetRx.

Scott is a graduate of the Wharton School of the University of Pennsylvania.

Participating Faculty Members

Daniel Flamberg

Digital Marketing Consultant
DARTVIEW ASSOCIATES

Timothy Van Aken

Health IT Lead
KAMELEON PARTNERS

Top Five Reasons to Attend

  1. Learn the process for creating an integrated multichannel strategy and the most common steps companies overlook
  2. Discover how you can make your multichannel marketing smarter using customer data you already have
  3. See how to lift ROI by replacing measurement plans that drive reports with “learning plans” that drive action
  4. Explore the unique considerations for specialty drugs and launch products in multichannel marketing
  5. Learn how to integrate mobile and analyze the role of social media in your digital strategy

Who Should Attend

This boot camp is designed for professionals from pharmaceutical or biotechnology organizations with the following responsibilities:

  • Marketing
  • Brand Management
  • Product Management (HCP or Patient)
  • eMarketing/Digital Marketing
  • Digital Strategy
  • Engagement Strategy
  • Experience Strategy
  • Multichannel/Channel Marketing
  • Multichannel Analytics
  • Integrated Marketing
  • Social Media
  • Digital Media
  • Advertising
  • Marketing Innovation
  • Interactive Services
  • Customer Experience
  • Customer Engagement
  • Global Marketing
  • Mobile Marketing


Agenda

Boot Camp Day One 8:00AM

Registration and Continental Breakfast

9:00AM

Marketing in a Multichannel World

What Role Should Digital Play in Your Brand’s Overall Strategy?

10:00AM

Networking Break

10:30AM

Uncovering Your Customers' Digital Habits, Channel Preferences and More

12:30PM

Working Lunch

1:30PM

Beyond the Decile: Advancing to New Levels of Targeting

The Difference Between Content Strategy and Content Marketing, and When You Want Both

3:00PM

Networking Break

3:30PM

Choosing Your Weaponry: When to Use What
Part 1 — Non-Personal Engagement Channels

5:30PM

Networking Dinner

7:30PM

End of Day One

Boot Camp Day Two 8:00AM

Continental Breakfast

8:30AM

Choosing Your Weaponry: When to Use What (cont'd)
Part 2 - Traffic Driving and Live Engagement Channels

Social Media, the FDA and You

10:00AM

Networking Break

10:30AM

Leveraging Electronic Health Records (EHR) in Your Digital Strategy

Investment Allocation: Planning for ROI Upfront

Architecting Your Ecosystem and Flows

12:00PM

Working Lunch

1:00PM

Mobilizing for Mobile Engagement

2:00PM

Measuring Up: Going from Metrics to a True Learning Plan

Preparing Your Organization for Digital and Multichannel Excellence

3:00PM

Closing Remarks

Event Partners


FiercePharma

FiercePharma

FierceMarkets is a leader in online marketing and lead generation. We connect companies with the right audience and ensure each campaign generates the highest possible return on investment. Ten years of specialization in the online space means our clients work with the most experienced team in the industry. Members of that team - both our executives and editors - are frequently sought after industry experts.


MEDtube.net

MEDtube.net

MEDtube is an innovative video education platform for health professionals. It allows sharing videos and other materials with a community of more than 110,000 users worldwide, as well as building e-learning courses. The videoteque is updated daily and now contains almost 15 thousand videos.


Pharma Marketing News

Pharma Marketing News

Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network - The First Forum for Pharmaceutical Marketing Experts - which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content, professional networking & business development with permission-based e-marketing opportunities.


PharmaLeaders

PharmaLeaders

PharmaLeaders.com is an online environment dedicated to enriching the careers of more than 200,000 life sciences professionals. With breaking news and informative content grouped into one of nine segmented channels, in-depth special reports, job and events postings, and so much more, industry executives, manufacturers, marketers and educators can count on PharmaLeaders for the tools they need to succeed in today’s competitive market environment.



Pharmaphorum

Pharmaphorum

Pharmaphorum is the exciting new online discussion and networking site for the pharma, medical devices and diagnostics industry. It features topical articles by industry thought leaders upon which users can comment, a live forum for open discussion across various commercial and R&D areas, and a directory of conferences and companies. Aimed at those working in the industry or associated services sector, pharmaphorum welcomes all those involved in bringing healthcare to market who wish to share opinions and ideas in order to drive innovation and progression. Visit pharmaphorum today to share, discuss and debate.


PharmaVOICE

PharmaVOICE

PharmaVOICE magazine, reaches more than 41,000 qualified subscribers and 100,000 users with its digital edition. PharmaVOICE is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE provides readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including Social Media, WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts.



PM360

PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the '360' in our title signifies the combination of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.


Technology Networks

Technology Networks

Technology Networks is an internationally recognised publisher that provides access to the latest scientific news, products, research, videos and posters. Our global community is made up of over 300,000 researchers and scientific professionals from the life science, drug discover and analytical arenas.



Please contact the event manager Marilyn below for the following:
- Discounts for registering 5 or more participants.
- If you company requires a price quotation.
Event Manager Contact: marilyn.b.turner(at)nyeventslist.com
You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.

NO REFUNDS OR TRANSFER ALLOWED ON REGISTRATIONS
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