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RADISSON BLU EDWARDIAN, HEATHROW

140 Bath Road

Hayes

UB3 5AW

United Kingdom

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Digital Pharma Europe

Join us as we celebrate the 10th anniversary of Digital Pharma Europe, the leading educational platform for the European life sciences community!

In an effort to provide our most diverse pharmaceutical and medical device executive mix to date, this year’s venue provides a centralized platform that is close to numerous UK pharma headquarters as well as Heathrow Airport. This will also allow for easy access to UK pharmaceuticals and medical device organizations and facilitate expedited travel time for European and US counterparts.

By bringing together over 200 life-science industry marketers, you will be able to employ a roadmap for a fully digitalized enterprise — no what your core business offering is

There are some exciting potential solutions on the horizon, but still many questions being asked:
How will digital disruption transform the pharma business model?

Unlike other industries, the “Uber” of the pharma industry has yet to emerge, and the market remains ripe for digital disruption. Pharma companies are exploring how to transform through new business models to better engage their customers, and streamline their operations, and stay competitive.

How can pharma leverage digital and navigate digital trends and technologies to maximise positive outcomes for patients?

Examining the adoption of digital across all industries is an important benchmarking process for pharma. Understanding how and why digital will impact healthcare and how patients can benefit is the key to developing successful and long-lasting engagement with your customer base. Therefore, identifying what a pharma company can do to address digital trends and emerging technologies is the first step in understanding what pharma companies will look like in future and preparing for this transition of your business.

How can pharma generate value from digital medicine solutions?

As pharma companies shift from implementing traditional products to connected solutions, companies are challenged to define and realise value from this new business model (e.g., revenue stream) that intelligent digital medicine solutions require.

How can pharma engage with disruptive technologies?

AI, AR, and cognitive computing are now a reality and are being used by doctors and physicians in predictive diagnostics. If we start to advance toward diagnostics from AI on a regular basis and take certain decisionmaking processes out of the doctors’ hands, what are the implications for pharma marketing? How will brands and marketing teams adapt to this new world?

How can we demonstrate the value of digital for pharma products?

Pharma companies are increasingly exploring the role that digital can play in demonstrating value through data, analytics, and real-world evidence.

How will pharma adapt to successfully engage HCPs?

As HCPs evolve in their engagement with patients and how they manage their practice, pharma companies will have to transform their HCP-engagement approach.

We will explore these questions and more. Join the conversation and contribute to the advancement of digital health to improve patient outcomes and customer centricity! Reserve your seat for the 10th anniversary of the Digital Pharma Europe conference. We look forward to celebrating this milestone with you in London this May!

“What Exactly Will I Learn?”
Drive Optimized Marketing And Digital Operations, Launch Readiness And Marketing Capability By:
Establishing product launch excellence and launch models for multiple therapeutic categories
Measuring success in digital ROI and evaluating digital analytics
Global digital transformation
HCP user experience — user research — visualization and journey tools
Enhancing commercial planning quality by increasing alignment among Marketing, Medical, Finance & Sales functions
Improve the overall quality of strategic brand plans across BUs by developing a more patient-centric approach and delivering innovation in patient centricity
Grow e-SOV for your brands by:
Leveraging HCP portals across the globe — how to lead from strategy into deployment across high numbers of markets
Digital engagement and programming for HCPs, 360 views, etc.
Developing market-leading content strategy and targeting around e-mail magazines and Veeva approved e-mails
Execute successful webcasts
Improve handling of marketing material and increased i-detailing usage to increase rep call quality and sales
The evolving tools and tactics of digital to improve patient quality of life and outcomes, e.g. AI and remote diagnostics
Omnichannel optimization — identifying the optimal channel mix, timing of digital and sales visit that lead to drug adoption
Optimized content production through the set up of a new asset management process
Real world data — how this applies to pharma and can provide a better understanding of the patient.
Role of AI in pharma — Can AI help with predictive marketing?
Optimizing remote promotion, remote detailing and virtual promotion
Utilization of the marketing automation system to optimize digital marketing tactics to generate leads
Differences in Agency vs. Corporate life and ways-of-working (Working with Agencies)

AGENDA

Wednesday, 9 May 2018
8:00
Registration and Morning Coffee
8:45
Opening Remarks From the Chair
9:00
International Case Study
Digital Marketing for Sustainable Physician Engagement and Brand Building
SYED UMAIR MAROOF, Director Business Unit, Innovation and Market Access, GETZ PHARMA
9:45
Case Study
MSD Innovation Factory: Unleash Value Creation Through Open Innovation and Ecosystem Co-Creation
MAURICIO CAMPOS SUAREZ, EEMEA Regional IT Director, MSD, SWITZERLAND
10:00
Morning Networking Break
11:00
Creating Greater Value for People With Diabetes: The Case of Digitalisation in Diabetes
MILENA SALEH, Global Director, Digital Health, SANOFI, GERMANY
11:45
Case Study
PROF. ROWLAN ILING, DM MRCS FRCR, Chief Marketing Officer, AFFIDEA
12:15
Networking Luncheon

Wednesday, 9 May 2018
13:20
Introduction From the Chair
SHWEN GWEE, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
13:30
Case Study
Profiling Trends That Are Changing the Clinical Trial Experience and What That Means for You
The Fireside Chat Afternoon Sessions
Twenty minutes in which various innovation platforms will outline and present on the strides being made by innovation platforms and pharma/ med devices in unison – and where actionable initiatives can be leveraged in the healthcare space.

This will be followed by an additional twenty minutes where both take part in a “Fireside Chat” in which they discuss the challenges of leveraging these platforms as tools for engaging customers in healthcare, the feedback, benefits and ultimate practical successes.

14:00
INNOVATION PLATFORM SESSION
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
14:30
INNOVATION PLATFORM SESSION
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
15:00
Afternoon Break
Healthtech/Medtech Start-Up Company Pitches and Barracuda Bowl
An opportunity for start-up companies to “pitch” their product, both to the audience, and to our panel of judges in 10-minute mini presentations. It is an excellent way for our pharma and medical device organisations to observe the innovation being developed in life sciences technologies and network with startups, mentors, stakeholders and investors in digital health, healthcare, medtech, biotech, life sciences and agtech organisations. Health IT investors, Innovation managers as well as brand teams from pharmaceutical companies, intrapreneurs and entrepreneurs, start-up mentors are all able to connect in this unique learning and networking experience.

At this event last year, one of our start-up companies received investment funding from a pharma brand team to show the tangible worth of this event!

15:30
10-Minute Start-Up Pitches
16:00
Barracuda Bowl
Panel of judges question the startups and better understand the business propositions; whilst also giving the audience a chance to interact – with a view to choosing a winner!
16:30
Close of Disruptive Technologies and Social/Innovation Day

Thursday, 10 May 2018
7:45
Registration and Morning Coffee
8:30
Opening Remarks From the Chair
8:45
Case Study
Pharma and Digital – Facing Up to the Myths and Legends
PAUL REYNOLDS, Associate Vice President at Allergan, Head of Specialty Care and Established Brands (International), ALLERGAN, UK
9:15
Case Study
Better Media Management for a Dynamic Digital World
ROBERT GARGIULO, (Founding) Director of Marketing, Mylan Consumer Healthcare, MYLAN, USA
9:45
Case Study
Digital Production Service in a Global Pharma Company
GUIDO ALVAREZ, Global Head of Digital Production, BOEHRINGER INGELHEIM, SPAIN
10:15
Morning Networking Break
10:45
Case Study
How Will Pharma Adapt to Successfully Engage HCPs?
ANOO MEHMI, Global Digital Content Strategist, VIIV HEALTHCARE, UK
11:15
Developing an Operational Model for Digital Content Development: How to Build a Structure That Actually Meets Your Customers’ Needs
11:45
Case Study
Outlining the Experiences of Digital Transformation From Within the AstraZeneca UK Organisation
CLAUDIA ADREANI, Digital Lead – UK, ASTRAZENECA, UK
12:15
Strolling Networking Luncheon
13:15
Case Study
How to Drive Business Impact With Social Media
CYRIL MANDRY, Multichannel Marketing Director, MSD, SWITZERLAND
13:45

Patient Solutions in an Evolved Landscape: Software Device App Development for a Global Organisation
GARTH HEMMINGSEN, Global Patient Services Lead – Technology Solutions, SHIRE, SWITZERLAND
14:15
Afternoon Networking Break
14:45
Case Study
Staying on Top of Commercial Operations in a Modern and Operationally Merged Pharma Company
15:15
Case Study
Session Outline to Be Determined
PANOS PAPAKONSTANTINOU, Head of Digital Commercial, Region Europe, NOVARTIS, SWITZERLAND
16:15
Case Study
Maintaining and Continuing to Improve a Strategic Hub for Customer Interaction Excellence With Three Focus Areas
DANILO PAGANO, Head of Global Customer Interaction Management, LUNDBECK, DENMARK
16:45
Conclusion of Day One and Networking Cocktail Reception

Friday, 11 May 2018
8:15
Registration and Morning Coffee
8:45
Opening Remarks From the Chair
9:00
Case Study
One Year On — How Can You Continue to Make an Impact Without a Booth
URI GOREN, Digital Experience Lead – Pharma Innovative Solutions, TEVA PHARMACEUTICALS, ISRAEL
9:30
Handling the Hype – Which Innovations Do Your Customers Really Want?
JEFF WRAY, Director, Europe and APAC Research, DRG DIGITAL - MANHATTAN RESEARCH, UK
10:00
Case Study
Digital Transformation Through a Forward-Looking Lens: How Marketing Campaigns Will Differ With Non-Pharma, Non-Traditional Partnerships
RAMI VIRTNANEN, Global Digital Director, Global Commercial Strategy and Platforms, GLAXOSMITHKLINE, UK
10:30
Morning Networking Break
11:00
Case Study
Establishing a Customer Engagement Ecosystem in a Digital World
PHILIPPE KIRBY, Director, Customer Engagement Capabilities, MSD INTERNATIONAL GMBH, SWITZERLAND
11:30
Case Study
Improving Digital and Traditional Channel Mix, Customer Centricity, and Interaction With FF/Standard Promotion
IGOR RUDYCHEV, Global Samples Operations Lead, PFIZER, USA
12:00
Case Study
A Detailed Outlook of the Digital Activities of MSD Italy to Enhance the Engagement With Customers
CLAUDIO CIPRIANI, Customer Engagement Director, MSD, ITALY
12:30
Case Study
HCP Portals: A Journey Around the Globe — An Account of Examples of What Is Good (From a Customer and Business Perspective) and What Is Not
JOHN LINEEN, Global Digital Director, Global Commercial Strategies and Platforms, GLAXOSMITHKLINE, USA
13:00
Strolling Networking Luncheon
14:00
Case Study
Evaluating Omnichannel in Pharma: Is It Possible or Simply a Really Big Challenge?
DR. SELIM SARIYERLI, Global CRM and Digital Analytics Manager, FERRING PHARMACEUTICALS, SWITZERLAND
14:30
Case Study
Driving the Adoption of Meaningful Digital Technologies and Health Solutoins, Both in Marketing Communications and as an Added Value Customer Centric Services Model
JÁNOS PÉNZES, M.D., International eMarketing Manager, Digital Center of Excellence Lead, GEDEON RICHTER, HUNGARY
15:00
Afternoon Networking Break
15:30
Case Study
Chatbots — Real Opportunity or Just a Buzzword?
GUY SHAULI, Global Social Media Director, ASTRAZENECA, UK
16:00
Reducing Customer Frustration Through Digital and Trying to Get “It” Approved
If you are interested in hosting this session, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.
16:30
Closing Remarks From the Chair and Close of Conference

SPEAKER

Claudia Adreani

Digital Lead – UK
ASTRAZENECA, UK

Guido Alvarez

Global Head of Digital Production
BOEHRINGER INGELHEIM, SPAIN

Diego Boado

Digital Strategy Manager
SHIRE

Bob Cannan

Founder and CEO
EAGLE PRODUCTIVITY SOLUTIONS, USA

Claudio Cipriani

Customer Engagement Director
MSD, ITALY

Robert Gargiulo

(Founding) Director of Marketing, Mylan Consumer Healthcare
MYLAN, USA

Uri Goren

Digital Experience Lead – Pharma Innovative Solutions
TEVA PHARMACEUTICALS, ISRAEL

Shwen Gwee

Head of Digital Strategy, Global Clinical Operations
BIOGEN, USA

Paul Hartigan

CEO
PHARMIWEB SOLUTIONS, UK,USA

Garth Hemmingsen

Global Patient Services Lead – Technology Solutions
SHIRE, SWITZERLAND

Prof. Rowlan Iling, DM MRCS FRCR

Chief Marketing Officer
AFFIDEA

Philippe Kirby

Director, Customer Engagement Capabilities
MSD INTERNATIONAL GMBH, SWITZERLAND

Dr. Mukund KS

Associate Director, IT (Emerging Markets), Head CRM
DR. REDDY'S LABORATORIES, INDIA

John Lineen

Global Digital Director, Global Commercial Strategies and Platforms
GLAXOSMITHKLINE, USA

Cyril Mandry

Multichannel Marketing Director
MSD, SWITZERLAND

Syed Umair Maroof

Director Business Unit, Innovation and Market Access
GETZ PHARMA

Anoo Mehmi

Global Digital Content Strategist
VIIV HEALTHCARE, UK

Danilo Pagano

Head of Global Customer Interaction Management
LUNDBECK, DENMARK

Andreas Panteli

Digital Insights and Measurement Manager
NOVARTIS, SWITZERLAND

Panos Papakonstantinou

Head of Digital Commercial, Region Europe
NOVARTIS, SWITZERLAND

János Pénzes, M.D.

International eMarketing Manager, Digital Center of Excellence Lead
GEDEON RICHTER, HUNGARY

Paul Reynolds

Associate Vice President at Allergan, Head of Specialty Care and Established Brands (International)
ALLERGAN, UK

Igor Rudychev

Global Samples Operations Lead
PFIZER, USA

Milena Saleh

Global Director, Digital Health
SANOFI, GERMANY

Dr. Selim Sariyerli

Global CRM and Digital Analytics Manager
FERRING PHARMACEUTICALS, SWITZERLAND

Guy Shauli

Global Social Media Director
ASTRAZENECA, UK

Mauricio Campos Suarez

EEMEA Regional IT Director
MSD, SWITZERLAND

Rami Virtnanen

Global Digital Director, Global Commercial Strategy and Platforms
GLAXOSMITHKLINE, UK

Jeff Wray

Director, Europe and APAC Research
DRG DIGITAL - MANHATTAN RESEARCH, UK

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Date and Time

Location

RADISSON BLU EDWARDIAN, HEATHROW

140 Bath Road

Hayes

UB3 5AW

United Kingdom

View Map

Refund Policy

No Refunds

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