San Francisco, California
London, United Kingdom
This workshop is part of our Digital Marketing Track, but may be taken individually.
Without Customer Retention, you don't have a chance of succeeding as a digital business. Over the last 10 years, the digital marketing landscape has changes quite a bit, but one channel that has stood the test of type are email newsletters.
This workshop will cover the basics of how to setup email campaigns, how to code in basic HTML, how to design off of responsive professional looking templates, and how to track and setup automated campaigns (using drip campaigns and workflows), with the end goal of having a rock solid digital customer retention strategy in place.
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AstroLabs is an entrepreneurship platform for the MENA region that convenes top startups in the only Google For Entrepreneurs partnered tech hub in the region and runs specialized educational programming through AstroLabs Academy.