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Digital Media Planning, Buying & Selling Course - Programmatic Advertising, RTB & More

Webkraft, LLC

Saturday, October 14, 2017 from 10:00 AM to 5:00 PM (WAT)

Digital Media Planning, Buying & Selling Course -...

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Based On Recommendation (Terms Apply) 10 Tickets Oct 14, 2017 Free  

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Event Details

Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. 

If you haven't yet heard of programmatic advertising or know how it works, you need to catch up with the times as Programmatic ad buying has completely changed the face of online advertising. This training provides a solid foundation to build a successful digital media planning & buying career. All major considerations for digital media buying and selling are detailed…from pricing and optimization, to addressing campaign objectives and reviewing ad compliance and regulatory guidelines…including highlights of critical aspects regarding ad fraud and ad blocking, and several of the most important aspects of data driven media!

Already into digital maketing? Now is the time to step up your career and become a globally credible digital media professional!

Below Are Some Module To Be Covered:

  • Introduction to Programmatic advertising & Real time bidding
  • History of Digital Advertising & Statistics & What You Must Know
  • Advertising Media Value Chain and How Digital Changes Advertising
  • The journey to purchase, digital advertising ecosystem & industry key players
  • Considerations for Digital Media Buying and Selling
  • Audience & Targeting
  • Advertising Creatives
  • Pricing & Viewability
  • Introduction to digital B2B Media Sales
  • Media Planning & Buying - The process of building & managing an ad campaign
  • Optimization - How marketers turn data and insights into action
  • Understanding Attribution Models
  • Digital media planning & buying - tracking & analytics
  • Fraud & Security
  • Industry Authorities - Certifications and more
  • Review of top global DSPs & Practical campaigns
  • A look into the future
  • Course wrap-up & staying informed
  • Every other thing you need to know 


At The End Of Training, Participants Also Get:


  • IAB Recognized Training Resources & Materials
  • 168Hrs/30 Days Of After-Training Support
  • Certificates Will Be Issued To All Participants
  • Letter of Recommendation for Internship (signed by the Webkraft Academy Mgt)
  • 100+ E-Commerce Layouts (Fashion, Electronics, Food, Furniture & More)
  • 50+ Premium Wordpress Themes
  • 150,000 E-mail Addresses Of Online Shoppers (Worth N200,000)
  • Over 100,000 Phone Numbers (Worth N200,000)
  • Premium Industry Reports & Templates
  • Exclusive Social Media Industry Reports
  • Discounts Off Next Training Programs
  • Premium Access To Online Training Resources For Free
  • Digital Media Property Audit & Analysis (Worth N150,000)
  • Reporting Templates & Other Business Documentations


Who Should Attend:

This course is openly available to professionals and individuals who wish to learn more about the digital media advertising industry. Also suitable for entrepreneurs, small business owners, PR team members, corporate communications and brand managers, sales & marketing team members, Advertisers, Analysts, Campaign managers, Content managers, Marketing executives, Publishers, Social marketers, related agencies, NGOs', Digital marketing executives, graduates, individuals & professionals looking to launch a career in digital marketing, media planning & buying & any other digital media field


VENUE: Webkraft Academy - Ikoyi, Lagos
DATE:  Saturday, August - 19, 2017
TIME:  10AM - 5PM
FEE:  ₦20,000 

Visit: Webkraft Academy to reserve your seat now and make payments online via Paystack Inc.



More details about training available on

For Inquiries, Please Call 08175446717 or send an e-mail to




What can I bring into the event?

Please come with your laptop if any, it's okay not to come with a laptop too but for practical purposes, it is recommended you do. Internet will be provided at the venue to participants


How can I contact the organizer with any questions?

The training is organized by Webkraft, LLC ( You can contact via e-mail to or via:

Mobile Number (Calls Only): 0817 544 6717 
Mobile Number (Whatsapp): 07039790407



Have questions about Digital Media Planning, Buying & Selling Course - Programmatic Advertising, RTB & More? Contact Webkraft, LLC

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When & Where

Webkraft Academy
Norman Williams Street, Ikoyi
Lagos, Lagos

Saturday, October 14, 2017 from 10:00 AM to 5:00 PM (WAT)

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Webkraft, LLC

Webkraft, LLC is a privately owned web & digital media company with the primary objective of contributing to the growth of businesses/brands, gaining higher return on investment for our clients by consistently providing goal-oriented digital media services with state-of-the-art technologies & solutions.

With exclusive industry knowledge & several years of experience, our solutions & digital media strategies provides measurable results. strategies to help you achieve them.

Register for any of our trainings to learn more about what we do and how we get it done!

  Contact the Organizer
Digital Media Planning, Buying & Selling Course - Programmatic Advertising, RTB & More
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