DIGITAL MARKETING WORKSHOP FOR TOURISM | ARUSHA, TANZANIA
Digital Marketing Workshop will feature sessions from digital thought leaders sharing their insights, expertise and experience on how to take your digital marketing to the next level. Brought to you by the Young Tourism Network and Intellz Group Event Planning & Management Firm Based in Dar es Salaam
The Digital Workshop is designed to cover the topics that matter most. Sessions will include case studies, actionable data and exploring the latest trends and tactics to help better engage with your customers.
The workshop will target tourism businesses and stakeholders for whom current online distribution is minimal and who may have only basic websites and make little use of social media, multimedia and tools such as Facebook and Twitter for promotional purposes.
The focus will be on practical, locally appropriate solutions that can be implemented immediately and that are realistic, affordable and accessible to a small to medium tourism business with an internet connection and reasonable IT literacy.
The workshop would be based on practical sessions to help participants understand how to move and market their business online. Sessions would include practical advice on creating and maintaining a website, a social media tool box with tips on how to use Twitter, Facebook and blogs for marketing, e-commerce and how to stay safe online, online PR and reputation management and how to use real time reservations systems and access Online Travel Agents.
A session on Mobile and location based services and the use of SMART phones and devices will also be included.
Who should attend?
The ever-changing digital landscape means you need to be prepared to provide context and relevance to your consumers. Whether you are a veteran or new to digital marketing, the workshop is a welcoming experience. Keynotes, sessions, and discussions provide the strategies, frameworks, and thinking behind the most pressing challenges organizations face today.
E-Tourism in Theory and Practice, E-Marketing Strategy, Online Bookings and Sales, Web Design, Content and Management, Analytics and Conversion Optimization, Search Engine Marketing, Relationship Marketing, Facebook, Twitter, Instagram and Youtube, Mobile and Location Based Services, Marketing and Publicity.
Note: Participation fee covers all costs related to Refreshments (Soft Drinks & Bites) Workshop Materials and Certificate of Participation.
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