Digital Marketing Workshop 4 Part Series

Toolbox Workshops

Quincy Center for Innovation and The Toolbox are partnering to bring developing small companies this powerful workshop series to develope a complete marketing plan and system! Quincy Chamber and QCI Members please use your discount code.

Starting Wednesday April 9, 2014 and continuing for the next 3 Wednesdays, skipping school vacation week.

Digital Marketing is part art and part scientific process. If you are a small business or organization and don’t have a marketing background, you’ll find that developing a digital marketing plan is a big undertaking and will involve more than you thought it would. It doesn’t matter if you’re a one person start-up, Mom & Pop business or a small organization, you want to make sure you put the time in to make the site the best it can possibly be.

Our hands-on digital marketing workshops will walk you through a step by step process and make your experience less intimidating. Take all four courses as a series or individually. If you take the full digital marketing workshop series you’ll have a well designed marketing plan, strategy and system when you are all done!

Content Marketing – Building an Effective Marketing Strategy

April 9, 2014 9:30am to 12:30pm

Content Marketing is the key to building an effective marketing strategy for your business or organization. The more you understand the major social networks and how they work, the better you can plan. Understanding the “why” of each network and how they interact together will help you build a better content marketing strategy. In this workshop you will learn how the major social media networks interact to create a strong marketing platform. Read More…

Agile Marketing and Social Media Monitoring

April 16, 2014 9:30am to 12:30pm

Agile Marketing is data driven marketing. It gives you the ability to systematically use data over personal opinions about the effectiveness of your marketing efforts. It helps you create a more flexible plan that can quickly adjust to changing market and create small experiments rather than large bets. In this workshop you will learn the principles of agile marketing, how to implement it for a small business or organization, and monitor your efforts. Although this marketing is fairly new, we see that it will soon be as big as social media is today. So get on board now and get ahead of your competition. Read More…

Digital Marketing – Creating Content

April 30, 2014 9:30am to 12:30pm

If content is King to digital marketing, then creating content is crucial to your marketing plan. In this workshop we will cover several social media content sites and tools to create great content for your marketing plan. Read More…

Digital Marketing – Promoting Content

May 7, 2014 9:30am to 12:30pm

Promoting content you have created and posted is crucial to the success of your marketing plan. In this workshop you will work with 3 of the largest and most popular channels for promoting content. Read More…