Join us Friday, November 15th for a jumbo half day on digital marketing and our increasingly data driven society. Carlos Portocarrero, Digital Product Manager for all of Crain's brands, will open the conference with a talk entitled, "The Practical Creative in a Digital World". Carlos has made his reputation at Crain's developing profitable digital products to meet the ever-changing publishing landscape. Speakers from Google, LawnGuru, Zingerman's, Dynamo Metrics, and many more will explore this year's workshop theme, The Speed of Change.

As always, the workshop aims to provide thought-provoking and actionable insights. Following Carlos' keynote, morning sessions will encompass traditional products in a digital world, branding, and the increasingly dominant role of analytics. A mid-morning break will provide an opportunity to engage with the work of our summer clinic interns. The day ends with lunch, also served buffet style, with a panel led by Jenn Hayman, Director of Marketing at Zingerman's, on The Marriage of Data, Branding, and Marketing.

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