• This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers.

• This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more.

• If you are interested in purchasing tickets for this training, please contact us: trainings@entiretytech.com

Ticket Prices (Prices are in US Dollars)

• Early Bird until December 7, 2019: $400 (Price in US Dollars)
• Regular Price until December 21 2019: $500 (Price in US Dollars)

Weekly Schedule

• Saturday, Sunday US Pacific Time each week
• 7:30 - 9:30 AM US Pacific time
• December 21, 2019 - January 13, 2020 US Pacific time
• Please check your local date and time for first session

Features and Benefits

• 4 weeks, 8 sessions, 16 hours of total Instructor led LIVE training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands on Lab exercises provided
• Actual code and scripts provided
• Real-life Scenarios

Course Objectives

• Comprehensive knowledge of Digital marketing.
• Learn about Digital marketing tools and technologies.
• Learn about branding and sales.
• Reporting and tracking Metrics.
• How to design digital marketing tools and online customer experience.
• How to manage social media - Facebook, Twitter, LinkedIn, etc.

Who should attend

This class can be taken by marketing, website marketing, Social media professionals.

Prerequisites

Basic knowledge of computers, internet browsing,

Course Outline

1. Introduction to Digital Marketing

• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing platforms?
• Digital Marketing Strategy
• Types of Digital Marketing – Organic & Paid
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?

2. Understanding the Website

• What is a website
• Types of websites?
• Static Website
• Dynamic Website
• E-Commerce Website
• Domain Booking
• Web Hosting Purchase
• Website Architecture

3. Website Creations

• Blogger
• WordPress

4. Keyword Selection Strategies

• Keyword Analysis
• Keyword Competition

5. Search Engine Optimization (SEO)

• What is SEO?
• How do search engines work?
• SEO Tools
• Web position Analysis
• Competition Analysis
• Google Algorithms and Update

6. On Page Optimization

• Title Tag
• Meta Description
• Meta Tags
• Canonical form
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Webmaster
• Google Analytics

7. Offpage Optimization

• Search Engine Submissions
• Backlink Submission
• Social Bookmarking
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing
• Video Strategy
• Event Creations
• Question And Answers

8. Social Media Optimization (SMO)

9. Facebook

• Profile Creations
• Creating groups and pages
• Tips and Guides
• Posts And promotions
• Events Creations
• Video Marketing
• Promotional Techniques
• Integration Techniques

10. Twitter

• Set-up and usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics

11. LinkedIn

• Profile Creations
• Company Page Creations
• Tips and Guides
• Linkedin posts
• Linkedin promotions
• Linkedin Groups
• Video Marketing
• Promotional Techniques
• Integration Techniques

12. Instagram

• Integration Techniques
• Promotional Techniques

13. Search Engine Marketing (SEM)

14. Introduction to SEM

15. Google Adwords

• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Report generation

16. Google Adwords Express

• Setup
• Google Mapping Ads

17. Bing Ads

• Setup
• Marketing

18. Social Media Marketing (SMM)

19. Introduction to SMM

20. Facebook

• Sing up
• Payments Methods
• Paid Promotion
• Video Ads
• Event Marketing

21. Twitter

• Set-up and usage
• Tips
• Promoted Tweets

22. LinkedIn

• Setup Paid Ads
• Linkedin Post promotions
• LinkedIn Paid Campaigns

23. Affiliate Marketing

• What is Affiliate Marketing
• Components of Affiliate Marketing
• Affiliate marketing types
• Affiliate marketing tools
• Earning Techniques

24. Email Marketing

• How Email Marketing Works?
• Types of emails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting

25. Mobile App Promotions

• Android Apps
• iPhone Apps
• Marketing Strategies
• Marketing Tips

26. Certifications

• Google Partners
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics
• Social Media Marketing Certification

27. Reporting

• Google Webmasters
• Google Analytics

28. Tools

• Alexa
• VIDIQ
• AddThis
• Pinterest
• MOZ

29. Youtube Marketing

• Youtube Channel Setup
• How to Rank and Optimize Youtube Videos
• How to get more views and Subscribers
• How to Promote Your Youtube Channel
• How to boost your Business with youtube Channel
• Learn to Edit VideoLearn ways to Make Money from Youtube
• How to Setup youtube Premiere
• Youtube Earning
• Youtube Advertising

30. Online Earning Types

31. Google Adsense

• Content Marketing
• Video Marketing

32. Affiliate Marketing

33. Freelancing

34. Entrepreneur