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Digital Marketing Training in Jeddah, Saudi Arabia

EduPristine Inc.

Friday, March 10, 2017 at 9:00 AM - Saturday, March 18, 2017 at 5:00 PM (AST)

Digital Marketing Training in Jeddah, Saudi Arabia

Ticket Information

Ticket Type Sales End Price Fee Quantity
Limited Offer Dec 27, 2016 Free $0.00
Limited Offer Mar 10, 2017 $949.00 $19.95

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Event Details

EduPristine Inc. is coming up with a 4 full days Digital Marketing Bootcamp in Jeddah.

After completing the course, you can expect to:

  • Understand Digital Marketing for Business
  • Integrating Digital Marketing with overall Marketing Strategy + Content Marketing and Management
  • Social Media Marketing and Integration
  • Effective Email and Mobile Marketing
  • Understanding online advertising & PR strategies
  • Implement Affiliate Marketing, Article Marketing, Forum Marketing and Blogging
  • Website Traffic Building
  • Search Engine Marketing and Search Engine Optimization tips and techniques for experts
  • Web and Google Analytics

Day Wise Schedule:

Day 1:

Google Analytics

  • -          Introduction of Google Analytics
  • -          Importance of Digital Marketing
  • -          How Digital Marketing works

Website Planning and Development

  • -          Essentials of a website
  • -          Planning a website
  • -          Case Study Discussion

Google Analytics

  • -          Why analytics is so important
  • -          Fundamentals of Google Analytics
  • -          Monitoring bounce rate
  • -          Tracking conversions
  • -          Other Analytics platforms
  • -          Monitoring traffic sources
  • -          Monitoring visitors behavior
  • -          Measurement
  • -          Setting up Dashboards
  • -          Taking corrective actions if required

Day 2:

SEO

  • -          What is SEO
  • -          What are search engines
  • -          What are keywords
  • -          Tools to find keywords (paid & free)
  • -          How to find relevant keywords
  • -          Planning SEO of a website
  • -          Monitoring SEO process
  • -          Preparing SEO reports

On Page Optimization

  • -          Keywords optimization
  • -          Internal linking
  • -          Meta tags creation
  • -          Basic HTML knowledge
  • -          Creating Sitemap
  • -          Uploading sitemap on website
  • -          Google webmasters tool

Off Page Optimization

  • -          What is page rank
  • -          What are back links
  • -          Techniques of link building
  • -          What not to do in link building
  • -          Checking your backlinks

SEO webmaster tool

  • -          Local SEO
  • -          Top free tools for SEO
  • -          Mobile SEO

Day 3:

SEM

  • -          What is online advertising
  • -          Types of online advertising

 

Ad Networks

  • -          Introduction to Ad Words – Google Ad words
  • -          Getting Started with Ad Words – How to set up account etc.
  • -          Targeting – Search, Contextual or placement
  • -          Briefly introduce Bing

Search Campaigns

  • -          The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  • -          Keyword Grouping using Board, Exact, Phrase, Negative Match Techniqes
  • -          Writing Compelling Ad Copies – Do’s and Don’ts
  • -          Creation of Effective Campaigns and Ad groups

Digital Display Campaigning

  • -          Display advertising
  • -          Creation of Banners using Display Builders
  • -          Remarketing Tools

Tracking and Measuring ROI of Online advertising

  • -          Insertion of Google Conversion code and its importance in Effective
  • -          Campaigning
  • -          Costs and Billing
  • -          Tracking Ad Performance
  • -          Optimizing Cost Per Click
  • -          Optimizing Ad Performance – Optimize Account & landing page
  • -          Assignment on allocating funds to various online advertising platforms

Day 4:

Social Media Marketing

  • -          What is social media
  • -          Understanding the existing Social Media paradigms
  • -          How social media marketing is different than other forms of Internet marketing
  • -          Marketing on Social networking websites

Facebook Marketing

  • -          Facebook profiles
  • -          Facebook Fan Page
  • -          Facebook advertising
  • -          Facebook marketing mix with other marketing platforms
  • -          Case studies on Facebook marketing

LinkedIn Marketing

  • -          Understanding LinkedIn
  • -          What is linkedIn
  • -          Company profile vs individual profiles
  • -          Marketing on LinkedIn groups
  • -          Understanding LinkedIn groups
  • -          LinkedIn advertising & it best practices
  • -          Increasing ROI form LinkedIn ads
  • -          How to do marketing on LinkedIn groups
  • -          Case studies on LinkedIn marketing

Twitter Marketing

  • -          Understanding Twitter
  • -          How to do marketing on twitter
  • -          Case studies on twitter marketing
  • -          Performance tracking

Email Marketing and Going Mobile

  • -          What is email marketing
  • -          Biggest challenge in email marketing
  • -          Increasing email subscription/ opt-in list
  • -          Legitimate/ opt-in email marketing
  • -          Using software’s to do email marketing
  • -          Creating your own email list of millions of email id’s
  • -          Best practices of email marketing
  • -          Writing a good email creative or html template
  • -          Inbox Deliverability
  • -          Email ReTargeting
  • -          Opt-in Data Segmentation
  • -          Split Testing
  • -          Scheduling
  • -          Measurement & Metrics
  • -          Multiple Email Campaigns
  • -          Guidelines

Going Mobile and Competitor Benchmarking

  • -          Key Concepts
  • -          Trends in Mobile
  • -          Making your Web Mobile Friendly
  • -          Mobile Apps

Unique Offerings of EduPristine Digital Marketing Classroom Training

  • Convenient Weekend Sessions
  • Online Study material
  • Live Project during the training session
  • 24 x 7 support for Doubt Clearing
  • Course is affiliated by DMA-UK and we are Google Partner

Please enrol yourself at the earliest since registration is going to close soon.

Looking forward for your active participation.

Have questions about Digital Marketing Training in Jeddah, Saudi Arabia? Contact EduPristine Inc.

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Event Saved

When & Where


Mövenpick Hotel Jeddah

Jeddah, Makkah Province
Saudi Arabia

Friday, March 10, 2017 at 9:00 AM - Saturday, March 18, 2017 at 5:00 PM (AST)


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Organizer

EduPristine Inc.

About EduPristine Inc.:

EduPristine holds a profound history in training professionals across the globe. We have been an International Authorized Training provider for various professional courses since past 8+ years and have helped 95000+ working professionals.

It is registered with PMI-USA, IASSC, AXELOS, PEOPLECERT, HRCI, DMA-UK, Google, GARP, PRMIA, CFA Institute as international registered training provider and this makes us the most trusted name in the USA, Middle East, Africa, UK, Germany, Australia, Singapore, Hong Kong, Kenya, and South Africa.

 

Company Profile: http://downloads.edupristine.com/Documents/Corporate_PPT.pdf

  Contact the Organizer
Digital Marketing Training in Jeddah, Saudi Arabia
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