$415.59 – $519.09

Digital Marketing Training in Dusseldorf for Beginners | seo, sem training

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Location

Entirety Technology

IT Training

Dusseldorf

Germany

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Event description
This is a 4 weeks long Instructor-led LIVE Digital Marketing training course to be provided for a total duration of 16 hours.

About this Event

  • This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers.
  • This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more.
  • If you are interested in purchasing tickets for this training, please contact us: trainings@entiretytech.com

Ticket Prices (Prices are in US Dollars)

  • Early Bird until December 7, 2019: $400 (Price in US Dollars)
  • Regular Price until December 21 2019: $500 (Price in US Dollars)

Weekly Schedule

Features and Benefits

  • 4 weeks, 8 sessions, 16 hours of total Instructor led LIVE training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios

Course Objectives

  • Comprehensive knowledge of Digital marketing.
  • Learn about Digital marketing tools and technologies.
  • Learn about branding and sales.
  • Reporting and tracking Metrics.
  • How to design digital marketing tools and online customer experience.
  • How to manage social media - Facebook, Twitter, LinkedIn, etc.

Who should attend

This class can be taken by marketing, website marketing, Social media professionals.

Prerequisites

Basic knowledge of computers, internet browsing,

Course Outline

1. Introduction to Digital Marketing

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?

2. Understanding the Website

  • What is a website
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture

3. Website Creations

  • Blogger
  • WordPress

4. Keyword Selection Strategies

  • Keyword Analysis
  • Keyword Competition

5. Search Engine Optimization (SEO)

  • What is SEO?
  • How do search engines work?
  • SEO Tools
  • Web position Analysis
  • Competition Analysis
  • Google Algorithms and Update

6. On Page Optimization

  • Title Tag
  • Meta Description
  • Meta Tags
  • Canonical form
  • Alt Tag
  • Anchor Text
  • Header Tag
  • Robots.txt
  • Xml Sitemap
  • Redirections ( 301, 302)
  • 403 Forbidden
  • 404 File Not Found
  • Webmaster
  • Google Analytics

7. Offpage Optimization

  • Search Engine Submissions
  • Backlink Submission
  • Social Bookmarking
  • Classified Submissions
  • Article Submissions
  • Content Marketing
  • Image Marketing
  • Video Marketing
  • Video Strategy
  • Event Creations
  • Question And Answers

8. Social Media Optimization (SMO)

9. Facebook

  • Profile Creations
  • Creating groups and pages
  • Tips and Guides
  • Posts And promotions
  • Events Creations
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

10. Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques
  • Analytics

11. LinkedIn

  • Profile Creations
  • Company Page Creations
  • Tips and Guides
  • Linkedin posts
  • Linkedin promotions
  • Linkedin Groups
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

12. Instagram

  • Integration Techniques
  • Promotional Techniques

13. Search Engine Marketing (SEM)

14. Introduction to SEM

15. Google Adwords

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Report generation

16. Google Adwords Express

  • Setup
  • Google Mapping Ads

17. Bing Ads

  • Setup
  • Marketing

18. Social Media Marketing (SMM)

19. Introduction to SMM

20. Facebook

  • Sing up
  • Payments Methods
  • Paid Promotion
  • Video Ads
  • Event Marketing

21. Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets

22. LinkedIn

  • Setup Paid Ads
  • Linkedin Post promotions
  • LinkedIn Paid Campaigns

23. Affiliate Marketing

  • What is Affiliate Marketing
  • Components of Affiliate Marketing
  • Affiliate marketing types
  • Affiliate marketing tools
  • Earning Techniques

24. Email Marketing

  • How Email Marketing Works?
  • Types of emails
  • What to write
  • How to write
  • list creation
  • Creating e-mailers
  • Tracking emailers
  • Create Template
  • Reporting

25. Mobile App Promotions

  • Android Apps
  • iPhone Apps
  • Marketing Strategies
  • Marketing Tips

26. Certifications

  • Google Partners
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics
  • Social Media Marketing Certification

27. Reporting

  • Google Webmasters
  • Google Analytics

28. Tools

  • Alexa
  • VIDIQ
  • AddThis
  • Pinterest
  • MOZ

29. Youtube Marketing

  • Youtube Channel Setup
  • How to Rank and Optimize Youtube Videos
  • How to get more views and Subscribers
  • How to Promote Your Youtube Channel
  • How to boost your Business with youtube Channel
  • Learn to Edit VideoLearn ways to Make Money from Youtube
  • How to Setup youtube Premiere
  • Youtube Earning
  • Youtube Advertising

30. Online Earning Types

31. Google Adsense

  • Content Marketing
  • Video Marketing

32. Affiliate Marketing

33. Freelancing

34. Entrepreneur

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Date and Time

Location

Entirety Technology

IT Training

Dusseldorf

Germany

View Map

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