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Digital Marketing Professional Certification Program - Penang

DMC

Digital Marketing Professional Certification Program -...
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Ticket Type Sales End Price Fee Quantity
Early Bird Bonus [Left 3 Seats!] 1 hour before event starts Free RM0.00
Standard Tickets 1 hour before event starts RM97.00 RM0.00

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Are You Ready to Become a Highly Paid, In-Demand Digital Marketing Professional in 90 Days?

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to devise your brand and commercialization strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.

 

[FACT] Digital Marketing is the Future of the Marketing

There is no denying the fact that digital marketing is on the rise. Digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time.

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

 

Learn from the No.1 Digital Marketing Training Company in Malaysia

This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.

We use a structured program called RACE:

  • R - Reach
  • A - Act
  • C - Convert
  • E - Engage


The 3 Big Benefits of Being a Digital Marketing Expert

Generate More Leads For Your Business

Become an In-Demand Professional

Get Paid More Than Your Peers

 

Introducing DMC’s Digital Marketing Professional Certification Program

 

 

Lesson 1 – Introduction to DM

  • Setting Your Goals (Online Learning)
  • Understanding Your Customer’s Persona
  • How to Write Great Content For Your Target Persona

Lesson 2 – Setting Up Your Website

  • What is WordPress (Online Learning)
  • Setting up Domain and Hosting (Online Learning)
  • Setting up Your First WordPress Site
  • Customising the Basic Layout
  • Setting up Theme on WordPress
  • Setting up Contact Form

Lesson 3 – Social Media Marketing (Instagram)

  • Setting Up Instagram Account (Online Learning)
  • How to Use Instagram as a Business Marketing Tool


Lesson 4 – Social Media Marketing (YouTube)

  • Setting Up YouTube Channel
  • How to use YouTube Marketing to Generate Leads
  • Understanding YouTube SEO
  • Ranking Your First Video on YouTube
  • Using Software to Create Professional Videos to rank on Google

Lesson 5 – Social Media Marketing (LinkedIn) – VIDEO Series

  • Setting Up LinkedIn Profile
  • How to Optimise Your Linkedin for Business Use

Lesson 6 – Search Engine Optimisation

  • Basic of SEO
  • How to Identify Keywords that Has Searches
  • Competitor Analysis
  • Onpage Optimization
  • Offpage Optimization
  • *Using Marketing Samurai (Online Learning – Download Samurai)

Lesson 7 – Google Analytics

  • Why Google Analytics
  • How Google Analytics Works
  • Google Analytics Set Up
  • Understanding Overview Analytics Report

Lesson 8 – Google Paid Ads (Part 1)

  • Understanding the Type of Google Paid Ads
  • Setting Up Your Google Ads Account
  • Setting up Google Search Campaign

Lesson 9 – Facebook Paid Ads

  • Understanding Types of Advertisements in Facebook
  • Best Methods in Using FB Paid Ads
  • Setting up and Optimizing a FB Campaign
  • Setting Up Facebook Remarketing (Online Learning)

Lesson 10 – Google Paid Ads (Part 2)

  • Setting up Google Display Campaign
  • Google Remarketing (Online Learning)
  • Setting up Conversion Tracking (Online Learnin)

Lesson 11 – E-Mail Marketing

  • Understanding the Importance of Email Marketing
  • How to Craft Email for Higher Inbox
  • How to Increase Open Rate of Email
  • How to Set up an Email Campaign on Autopilot (Online Learning)

Lesson 12 – Whats Next? What is My Path?

  • Your Journey to Become A Digital Marketer
  • Your Journey to Set Up A Digital Marketing Agency
  • Your Journey to Become A Digital Marketing Trainer
  • Current Trends To Make Money Online via E-Commerce
  • Current Trends To Make Money Online via Affiliate Marketing


 

Why Study Digital Marketing with DMC?

We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.

We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.

We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.

We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.

 

Who We Are?

We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.


Our Past Trainings

 Attend our 90 minutes sharing to explore if you really want to be
a highly paid digital marketer

Have questions about Digital Marketing Professional Certification Program - Penang? Contact DMC

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When & Where


Bay Avenue
A-12-3, Lorong Bayan Indah 4
Bayan Lepas, Pulau Pinang 11900
Malaysia

Organizer

DMC

We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.

  Contact the Organizer

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