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Digital Marketing Lab

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The Digital Marketing Lab is an online workshop that teaches fashion brands and retailers how to create a clear value proposition and strong web presence that leads to a steady stream of paying customers.


80% of online stores fail. That means out of 100 of you reading this, 80 will never see a profit from your fledgling website.

That's a scary statistic, isn't it?


But my goal here isn't to scare you. It's to show you the TRUTH and the truth is - MAKING AN ONLINE STORE WORK IS FREAKIN' HARD!


Trust me, I know! My business may be in the 6-figures now, but it took a lot of stress, trial and error, and sleepless nights to get there.

That's why it's so important to surround yourself with the information and tools that can help you get to that place of sustainable revenue.

You know, the place where your business is actually making money! Money that's enough for you to not only survive, but to really live the life that you deserve!


This online workshop is designed to give you a no-nonsense guide on digital marketing so that you can attract the RIGHT people to your fashion website and start making MONEY.

This workshop not only comes with lessons, but also instructions, action points, and templates, leading you to walk away with actual work and results.




Here's what we'll go through:


PART 1: MARKETING OVERVIEW

* Marketing demystified - What this loaded term really means.

* Understanding the different components of Digital Marketing.

* Integrating Marketing into your business model.

* Declaring + understanding your target customer demographic!

* Defining your unique message that you’ll use to cultivate an audience + connect with them.

By the end of part 1, you'll know exactly who your customers are. You'll know the kind of message to create and distribute that will attract them to your business.


PART 2: WEBSITE CREATION

* No techies necessary. We'll go through easy options for creating beautiful, shoppable, and powerful websites

* Webstores demystified. We'll walk you through the components of a fashion website that gets tons of traffic and consistent sales!

By the end of part 2, you'll know the easy way to create a stunning fashion webstore, as well as the components it needs to gain traffic and sales.


PART 3: CONTENT MARKETING

* Uncover different forms of content marketing that is right for your business!

* Understanding SEO + Analytics. We'll go through each of these terms so that you can solidify an SEO strategy that works with your content!

* Email marketing: Understand and learn how you can create beautiful and helpful email messages that inform your audience + make you money!

* List building: We'll crack the code on how to get a ton of people on your mailing list!

By the end of part 3, you will know how to position your blogging and email marketing efforts, which are the core sources of traffic for any website.

PART 4: SOCIAL MEDIA MARKETING

* Social media demystified - why social media is like real life.

* The top social media platforms decoded. Know which platforms can distribute your message to your target customers most effectively.

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • Pinterest

* Create a social media strategy that incorporates and supports your bandwidth, message, offerings, and demographics.

By the end of part 4, you will have created a social media strategy that is tailored to your capabilities & schedule, along with it reflecting your unique voice, which should engage and attract the right audience!

PART 5: MANAGING YOUR ONLINE IMAGE

* Discover the online directories and review sites that matter, which your business should be on.
* Bloggers + Editors: How working with them can get major eyeballs on your site.

By the end of part 5, you will know how to manage and improve your online image by understanding how to use the different directories and review sites, as well as working with bloggers and editors.

PART 6: PAID MARKETING

* Uncover which popular paid online advertisements will be best for your fashion business.

  • Search
  • Social Media
  • Influencer
  • Affiliate
  • Blog/Editorial

By the end of part 6, you'll know which paid marketing avenues to use.


PART 7: PLANNING YOUR MARKETING EFFORTS

* Timing + Scheduling that supports your business timeline.

* Goal-Setting + Budgeting that's built to

By the end of part 7, you'll know how to create a digital marketing plan for any of your business initiatives.




FAQ'S

WHAT IF I WANT TO TAKE THE WORKSHOP BUT I'M BUSY ON THE DAY AND TIME?

We understand you're busy. That's why the workshop will be available on November 12th at 10AM and you can access it any time and day you want. The workshop is made up of videos and downloadable materials so it's up to you how slow or how fast you go. We know many of you have jobs and families. So, we made this online workshop as flexible and accessible as possible.

WHO’S TEACHING THE WORKSHOP?

This workshop will be led by FAB Counsel founder, Mary Vallarta. She is fashion industry veteran and digital marketer who has worked & partnered with companies like Bebe, Advanstar, David Kind, Wix, & Intel, just to name a few. Learn more about her work here.

IS THIS WORKSHOP OPEN TO OTHER INDUSTRIES BESIDES, FASHION?

Absolutely! We don’t turn anyone away. In fact, a lot of the concepts and ideas we’ll be discussing can be used in many industries, especially in the beauty, fitness, lifestyle, and creative worlds – think salons, spas, workout studios, creative agencies. However, our expertise is in fashion retail so the examples we’ll use will stem from that world.

DOES MY BUSINESS NEED TO BE BASED ONLINE? WHAT IF I HAVE A BRICK & MORTAR?

Just like Chanel uses the Internet to promote their brand despite not having an online store, the same thing is true for your offline business. This workshop is about teaching you how to use the Internet to benefit your business, whether it is online or offline.

WHAT DO I NEED FOR THE DIGITAL MARKETING LAB?

A computer or mobile device to consume the lessons and do the actual work.

HOW DO I GET ACCESS TO THE COURSE

You will be emailed the exact instructions on 11/11 and 11/12. Please make sure you email us at info@fabcounsel.com if you don't receive those messages.

DO YOU OFFER REFUNDS?

We do not offer refunds.


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