About this Workshop: In this workshop, we will go through a brief introduction on how to build upon your business’s online presence. Starting with recommendations on where to start and tools you can use to assess your current positioning. We will also learn how to build a sound online presence strategy by deconstructing the three major components of search engine optimization. And we will wrap the presentation by introducing ways to think out of the box and opportunities to creatively build your brand’s presence online.

About Your Speaker: Lauren Dooley is an established digital marketing professional with over 7 years experience. She started out as a marketing manager in the multifamily housing industry then later found her passion for digital marketing working for an INC 5000 company where she strategized and executed digital advertising campaigns. Now the Director of Digital Marketing at a regionally recognized creative marketing agency, she works with brands like TABASCO® Country Store and Ochsner Health crafting digital marketing campaigns designed to engage. Experienced and certified in SEM, SEO, email and content marketing, she is especially adept at gaining key business insights from data and analytics.