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Digital Marketing for Startups

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General Assembly Boston

125 Summer Street

Boston, MA 02110

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Join to:

  • Meet, network with and learn from experts in Digital Marketing

  • Ask the experts your questions

  • Enjoy food sponsored by Fiverr

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In today's business world, how a company markets itself to its audience and consumers is key to attracting any attention. With market competition today, especially in the startup realm, how you go about marketing your company can make or break your success as a startup company. Digital Marketing affects many verticals and creating an integrated marketing campaign is critical to achieving organizational goals.

Join us for a panel discussion on how digital marketing is being used within the startup community. Learn tips for your own startup, how to utilize digital marketing concepts and tactics for your business, and hear from experts in how they use digital marketing in their own professional careers.

Featuring:

Louis Gudema - President, revenue + associates

Louis Gudema - President, revenue + associates

Louis Gudema president of marketing consultancy revenue & associates and previously founded and grew a marketing agency into one of the top three or four in its national market before a successful exit. He works with companies from MIT startups to multi-billion dollar enterprises. Between his two companies he was vice president of business development at two mid-sized marketing agencies, closing and growing accounts primarily with enterprises. He is the host of the Software Channel Partner Podcast. Louis heads up the executive committee of Boston’s Sales and Marketing Innovators. He has written for such leading business sites as The Harvard Business Review, HubSpot, and MarketingProfs and is the author of Bullseye Marketing which was published in July, 2018.

Jackie LaVana - Founder, 126 North Marketing

Jackie LaVana - Founder, 126 North Marketing

Jackie LaVana has over 15 years of experience in the online marketing world. With a love for both the art and science of digital marketing, Jackie enjoys the thrill of getting qualified leads and sales for clients while watching their businesses grow. Jackie began her career by managing online marketing for a boutique agency in Boston. With her early experience in the Pay-Per-Click (PPC) space, Jackie was hired by global digital marketing agency iProspect to help grow their first PPC team. From there, Jackie went on to 5 years at Google. She was a founding member of the east coast National Agency team, a group formed to help agencies who utilized Google Ads services and products. Jackie closely aligned with the product team to help define Google’s remarketing and display advertising product offerings. From Google, she joined Constant Contact, a leader in the email marketing space, managing their entire in-house digital display advertising program. Jackie saw a need in the industry for a nimble team that can quickly and effectively grow digital marketing for businesses of all sizes. Ready to use her rich experience and bring her deep understanding of the digital space to her own clients, Jackie opened 126 North Digital Marketing in 2015.

Alex Kennedy - Founder and CEO, rostock

Alex Kennedy - Founder and CEO, rostock

Alex has a decade of experience in digital media strategy, and has worked with brands like Google, Dolby Laboratories, and Team USA during the Rio Olympics. He is currently the Founder of Rostock, a services and software platform that harnesses user-generated content (UGC) to help brands make their marketing more authentic and relatable. He is also a second-year MBA student at Babson College. Prior to founding Rostock, Alex led Weber Shandwick’s West Coast digital paid media practice group. While at Weber, Alex played an integral role in a Dolby war-room campaign that announced a partnership with Apple during their annual Keynote event. The campaign resulted in more than double the engagement time spent on site from paid posts compared to organic posts. Before that, Alex worked at Blue State Digital, which directed the online component of the Obama ’08 and ’12 campaigns. While at Blue State, Alex managed ad campaigns for the nonprofit organization Freedom to Marry, which contributed to the Supreme Court’s historic legalization of same-sex marriage in 2015. Alex graduated from Middlebury College with a B.A. in Political Science and a minor in Film and Media Culture.

Martine Maingot - Co-Founder, Kaya Technologies

Martine Maingot - Founder, Seedbox Digital & Co-Founder, Kaya Technologies

As the former Digital Director at the Massachusetts Cannabis Control Commission, Martine was responsible for providing strategic communications and guidance for the executive team, as well as website, social media management, collateral design, and other key visual design and branding support for the state of Massachusetts. Previously, she served as Communications Director at Moberi Dental Specialists; a Houston-area dentistry specializing in endodontic and general care. From June 2012 to July 2016; prior to that, she served as East Boston Savings Bank’s Marketing Manager, overseeing communications for 26+ offices for four years. In 2008 Martine became an early employee at Kool Smiles pediatric dentistry and went on to lead Kool Smiles sales and new business development as a Certified Community Relations Specialist. Martine started her career in Boston as a speechwriter for Boston’s Mayor’s Office of Homeland Security where her speeches were delivered at the Harvard School of Public Health and several engagements in London followed by a series of start-up experiences at the early word of mouth and sampling marketing agency, BzzAgent. In 2019, she launched Seedbox Digital, a Boston based integrated digital marketing agency. She is also a Co-Founder at Kaya technologies, a start-up that has developed a hand-held cannabis testing device. Martine holds a BA in Communications from Boston College, where she also participated as a walk-on track and field athlete. Follow @MartineMaingot @SeedboxDigital.

Chris Requena

Chris Requena (moderator) - Lead Organizer, Boston New Technology and BDR, CapeStart

Chris is an app/software innovator, business grower, community builder and people connector. Since 2011, Chris has led the tech and startup group, Boston New Technology, growing it into one of the largest in the world. BNT is a network of 14 meetup groups that reach 50k members! BNT startups get extensive publicity and support from the community at monthly events and via BNT's network. Chris works in business development for CapeStart, which offers the best value for enterprise-class software, app and web development services. See CapeStart's free $5k new client offer below. Chris greatly enjoys collaborating with clients and users to design and build innovative solutions that solve problems. Chris also co-founded hubEngage, a platform for employee communication and engagement. Follow @CERequena @BostonNewTech @CapeStart

Event Partners:

General AssemblyGeneral Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. www.GeneralAssemb.ly / @GA_Boston

Fiverr

Fiverrr - Fiverr's mission is to change how the world works together. The Fiverr platform connects businesses of all sizes with freelancers offering digital services in more than 250 categories, across 8 verticals including graphic design, digital marketing, programming, video and animation. Since inception, the platform has served over 5.5 million businesses and has facilitated over 50 million transactions. Fiverr's global community of freelancers spans across more than 160 countries.

Boston New Technology is Supported by:

CapeStart.com - Enterprise-Class Software Development and Data Preparation Services

CapeStart offers the best value for robust software and app development services, as well as data preparation services, for machine learning and AI. Our 275+ experts in design, development, testing, DevOps and product support, have delivered and maintained over 125 projects for clients. We specialize in building scalable web and mobile applications, machine learning solutions, ecommerce websites, search engine optimization and online payments. CapeStart is offering $5,000 in free services to new clients! To learn more, contact CapeStart BDR, Chris Requena, at: Chris "at" CapeStart.com

The Yard: Back Bay Office and Coworking Community

The Yard: Back Bay - Coworking, dedicated desks, and private offices in the Hancock. The Yard offers flexible, month-to-month memberships for entrepreneurs and creatives across Boston, NYC, Philadelphia, and DC. Members have access to high-tech conference rooms, lounges, monthly events and hundreds of business amenities. Sign up for a tour and get a FREE week trial here!

BooksTime - Hassle-Free Bookkeeping For Small Businesses And Nonprofits.

BooksTime: Hassle-Free Bookkeeping! BooksTime is a leading national bookkeeping service that solves a common problem: many entrepreneurs get bogged down in back-office tasks, so they don't have time to focus on growth. BooksTime clients get their own dedicated bookkeeper: a responsive and highly qualified expert who takes care of all monthly accounting & bookkeeping needs, using the latest automation tech to ensure accuracy. BooksTime offers specialized services for startups, e-commerce, and financial services companies. Contact us to schedule a free consultation at 888-90-BOOKS or contact@bookstime.com. Follow: @BooksTimeInc www.BooksTime.com

Ink'd Stores offers Custom Apparel & Promotional Products

Ink'd Stores is a promotional marketing firm specializing in helping businesses of all sizes solve their marketing puzzles. Our service is one to one, which allows us to listen to your promotional needs and deliver solutions. More than having 'something to hand out', Ink'd Stores creates meaningful employee, customer and prospect engagement opportunities through deep industry knowledge and care. A few nice benefits include: No minimums on apparel and hats, On Site, 100% Self-Produced Production, Local to Boston, Ship Anywhere, Retail Storefront in Mansfield Crossing to see, feel and touch 7-days a week. Contact Jay Sapovits at jay "at" inkdstores.com or 774-266-2391 or visit us in person.

Agenda:

6:30 pm: Networking with light snacks sponsored by Fiverr

6:45 pm: Welcome & Introductions

6:50 pm: Expert Panel Discussion

7:45 pm: Ask your questions!

8:15 pm: Networking

8:30 pm: Event Ends

Directions & Public Transportation:

General Assembly is 2 blocks from the MBTA Red line South Station at 125 Summer St, Boston, MA (at intersection with High St - map here). Show ID at the security desk and come to the 13th floor.

Parking:

There are parking meters along Atlantic Ave and other area streets, but we recommend parking at the Garage at Post Office Square ($9 after 4 pm) or LAZ Parking's 100 High St Garage ($11 after 5:30) or on-site at 28 Lincoln St ($12 after 5 pm).

Upon Arrival:

Show photo identification at the security desk in the lobby and take an elevator to the 13th floor. Look for GA signs and enter the glass doors. The event space is down the hall your right.

Attendance Terms:

BNT is dedicated to providing a harassment-free and inclusive event experience for all members/participants. To attend, event registrants agree to these Attendance Terms, which are summarized on the registration page for this event and in the confirmation email sent to registrants.

By registering for this event, you agree to share the information you submit with Boston New Technology and General Assembly, and to be contacted by these parties.

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General Assembly Boston

125 Summer Street

Boston, MA 02110

View Map

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