Digital Marketing for Startups
Event Information
Description
This workshop introduces the basics of digital marketing and different digital marketing tools and gives you an insight as to which would be most appropriate to start, or grow your new business.
With this workshop, you will be able to be aware of both the opportunities and the potential challenges of Digital Marketing. And once you know the ins-and-outs of digital marketing, it can become an effective (and trustworthy) tool in your overall marketing efforts.
Introduction to Digital Marketing
- Main Concepts
- KPIs and Metrics
- Inbound Marketing and Lead Generation
Social Media Management
- Introduction to Social Media Networks
- Monitoring
- Social Media Marketing and Intelligence
Search Marketing
- Introduction to SEO and SEA
- Pricing Models
- Targeting
- Conversion Rate Optimisation
- Introduction to A/B Testing
Content Marketing
- Content Marketing on Digital Platforms
- Content Types and Strategy
- Measuring the Value of Content
About the Trainer
Hande Gunes is the founder of Kreon Digital Agency. She has worked in marketing, sales and digital and has an extensive experience in IT, insurance, ecommerce, and GSM industries. She is an enthusiastic digital marketing professional who works with analytical and creative skills with "can do" attitude. She focuses on digital marketing strategy, performance marketing, web analytics and UX as well.
Before she began her entrepreneurial journey, she served as a digital marketing executive at Sompo Japan, a leading insurance company in Japan. Prior to joining Sompo Japan, she was digital marketing executive at Generali, one of the biggest insurance companies in Europe, marketing responsible at ACM, a leading Agility Services IT company in Turkey, and marketing specialist at Dinamo Training&Consultancy.
She earned a bachelor of arts in business administration from Marmara University. And currently she studies a master degree in Marketing, Communication and New Media at Bologna Business School while she is helping small businesses and startups for their digital marketing activities.
More information please visit: http://www.kreonworks.com/digital-marketing-training-for-startups
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