San Francisco, California
London, United Kingdom
“Digital Marketing for Everyone – Writing, Analytics and Optimization”
Last fall, “Digital Marketing for Everyone” was designed to answer the question “What should I be doing for my business?”, digital marketing-wise. The second half of the course will now answer the questions “Is it working and how can I make it better?”. The course has two goals:
- Leave class feeling comfortable sending email campaigns, writing blog posts, communicating in social media channels and understanding if and how these marketing efforts are working.
- Introduce you to the principles of analyzing and optimizing email campaigns and web traffic. Specific web apps are not covered in the class, but once you understand the principles, you can use any tool you prefer.
NOTE: You do not need to have attended the fall class to attend this one.