$30 – $65

Digital Marketing for Business Owners: 5 Essentials You Need Now

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Woodmont Country Club

1201 Rockville Pike

Rockville, MD 20852

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NABOE


Digital Marketing for Business Owners: 5 Essentials You Need Now

The National Association of Business Owners & Entrepreneurs invites you to "Digital Marketing for Business Owners: 5 Essentials You Need Now."

We surveyed many business owners and asked them what they wish they wish they knew about digital marketing. Come discover what the area’s best digital marketers know - and get the answers to your growth and productivity.

In this 1 hour panel discussion, four marketing executives will brief you on the basics of each of 5 digital marketing essentials. They will answer your questions, and give you the background you need to direct your team and get the right results from your digital marketing resources.

Join us - and be better prepared to thrive in the digital age… plus avoid the major pitfalls that will make or break your success in 2017.

We’ll cover the 5 core elements of digital marketing

  • Targeting Your Dream Audiences

  • Developing a Market Strategy That Stand The Test of Technology

  • How to Create a Message That Turns Customers Into Raving Fans

  • Inbound Marketing Strategies Top Dogs Are Using Now (And Making Millions)

  • Marketing Technology: The Must Haves, The Overrated, And The Never Use

Why does digital marketing matter?

The internet could be your most cost-effective channel for generating new leads.The is now primary place where businesses and consumers find the products and services they want. If you want to maintain and grow your customer base, your clients need to find you online, and find what you offer compelling.

Your online presence must be tuned to attract and engage your target audiences. That means your website, ads, social media, content, directory listings and mobile advertising all need to be coordinated to get attention and convert that attention into leads. The benefits are measurable.

Done thoughtfully, these efforts deliver positive ROI almost immediately, and give you the data you need to constantly improve. Digital campaigns can provide information on who found you, how they found you, what they spent time looking at and what they skipped over. This allows your business to create even better and more-targeted digital marketing campaigns.


Meet Our Panel

Mark DeVito is a three-time Emmy Award winning creative director and brand strategist who has for over 20 years led creative campaigns and developed strategic content from Fortune 100 corporations to startups, domestic and international political figures, broadcast television networks, social awareness programs & PSA campaigns. Today, Mark is the President and Chief Creative Officer of The Gigawatt Group – a CSR focused brand experience agency who craft sustainable campaigns for sustainable local and global brands through messaging, strategy and creative. We tell the stories of progressive brands working in technology, science, health, education and transportation.

Beth Perl Berman, Compellications™ Advisor, is a master communicator and GlobalCEO Compelling Communications Advisor. Driven to create a positive impact, Beth helps you boost your metrics by compelling your teams, customers, and investors to Buy In & Buy / Sign on & Stay™. Beth helps you differentiate and distinguish your business in an alarmingly fickle marketplace. In her dynamic, high-energy style, Beth co-creates authentic, repeatable internal communications and marketing messaging that attract and compel the right people to pull together in your direction, rave about you, and bring high-potential opportunities to you. From clear, compelling vision statements to powerful taglines, Beth helps you connect with ideal customers, A-list talent and other key people so they ”get” you, align with you, and become long-term advocates for your success. Beth is an experienced CEO with Compellications, a company devoted to helping you light up your internal and external audiences, Market your Organization from the Inside Out™.

Ken Fischer, CEO, is the founder and president of Atigro, a Washington DC-based technology firm specializing in web projects, software development, mobile applications, and digital marketing. With over 100 enterprise solutions successfully implemented, his firm serves national corporate and nonprofit entities. Ken’s global experience extends to Hyderabad, India, where he manages a team of engineers and technical managers. Having spent significant time in the region, Mr. Fischer’s insight, combined with his technical expertise, adds value to operations and management. Mr. Fischer attended Washington University School of Medicine in St. Louis and University of Maryland Baltimore County.

Business today is often done on a national or global scale. Professional networking by NABOE allows you to get out of the office and meet people you might not have otherwise ever encountered.


Target Audience

  • NABOE audience: C level executives of small to mid-market companies in the Washington, DC / Baltimore Region


NABOE = Networking in a comfortable atmosphere, we call it Relaxed Networking where your comfort is our top concern.


NABOE Programs are Presented by Payroll Network

Payroll Network



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About the National Association of Business Owners & Entrepreneurs

NABOE is an association of business owners and leaders who have in common their desire to learn, grow and better themselves and their organizations. NABOE serves its members by bringing thought leaders, contemporaries and vetted resources together in high-end, respectful educational settings. NABOE offers presentations helping leaders change and direct their companies grounded in science based programs and solutions.

Please note: We respect the privacy of the individuals who attend our programs and have a strict "no solicitation" policy. See below:

Relaxed NetworkingTM: We pride ourselves on having relaxed networking events where our C level participants feel comfortable. Programs offered by the National Association of Business Owners & Entrepreneurs have a strict, no solicitation rule. Violations of this no-solicitation rule are immediately removed from our membership rolls and will not be allowed to attend future events. It is up to the discretion of the Membership Committee if an individual will be reinstated.

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Date and Time

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Woodmont Country Club

1201 Rockville Pike

Rockville, MD 20852

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Refund Policy

Refunds up to 7 days before event

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