Digital Marketing Excellence

Actions and Detail Panel


Online Real Estate Marketing

About this event

Topics to be discussed:

1. What, exactly, is YOUR value proposition?

  • Goal: they will define the basis for which their marketing program can arise, beyond "real estate agent" into what sets them apart, and for which prospects and clients would find value

2. The six second rule--ensuring the first view provides the most value.

  • Goal: the first view of your most valuable online assets see improvement

3. Check your digital presence with search results, then take action!

  • Goal: you understand how to find yourselves as prospects and clients will find them online, and leave with action items to fix, add, or delete things--or develop scripts for how to address online issues)

4. What are top agents doing with their online social media sites that you are not?

  • Goal: you get comfortable benchmarking best practices from successful agents

5. LinkedIn--online resume, business card, and advertisement in one platform.

  • Goal: they learn all the ways they can leverage this amazingly powerful platform

6. Hashtags: What are they? How can you leverage them?