NZ$83.20

Digital Marketing Deep Dive Series - Facebook Marketing

Event Information

Location

Location

GridAKL / John Lysaght

101 Pakenham Street West

Auckland, Auckland 1010

New Zealand

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Workshop 5: Facebook Marketing

5 November, 6-8pm, GridAKL Event Space

Speakers: Dom Hay and Andrew Ferdinando, Ad Hoc Marketing

It’s becoming increasingly difficult to cut through the noise of Facebook to engage with customers and attract new ones. Learn how to refine your Facebook strategy, create compelling content and set up ads that will reach the right people and improve your ROI.

This is a ticket to just one of the workshops in the Digital Marketing Deep Dive series. Purchase all 7 workshops and save $104.



About the Digital Marketing Deep Dive Series:

Learn modern marketing techniques to grow your business.

7 workshops run over 8-weeks to teach you the most up-to-date, effective ways to hit your marketing and sales goals. We have carefully selected the topics and speakers for each workshop to teach you how to do more with less by focusing only on the highest value-add marketing activities for your business.

  • Learn the fundamental principles for creating an effective marketing strategy, including refining and understanding your target market, branding and key messaging.

  • Build an engaging social media strategy and utilise tools to turn sporadic posts into a structured, automated process. Saves you time and improve results.

  • Learn how to improve your SEO organically, so your target customers find you online without having to spend money.

  • Set up the appropriate analytics tools so you can make informed decisions, rather than just going off gut feeling.

  • Develop an effective marketing funnel, to acquire and convert your target market into paying customers. Make quick improvements to your marketing efforts by fixing up the drop-off points that you might not realize exist.

  • Turn your vision and the value of your product into compelling copy and supporting brand assets. Make decisions you stick to, so your brand identity and messaging remain consistent.

This workshop series will teach you what you need to know to grow your customer base and help you to refine your focus so you effectively leverage your time and marketing spend.


Workshop Details:

Workshop 1: Overall Marketing Strategy

8 October, 6-8pm, GridAKL Event Space

Speakers: Natalie Robinson & Carl Thompson

Learn the fundamentals for setting a good marketing strategy, including customer discovery, brand differentiation and developing an effective sales and marketing funnel.

Workshop 2: Content Marketing

15 October, 6-8pm, GridAKL Event Space

Speaker: Carl Thompson, Contento

Learn how to build a content marketing strategy that will add value to your customers and improve your SEO. Content is a highly effective long-term marketing strategy. The sooner you can start creating value-add, SEO optimised content, the faster you’ll build your digital presence and credibility.

Workshop 3: Instagram and Influencers

29th October, 6-8pm, GridAKL Tech Cafe

Speaker: Jun Combridge, Astral Collective

Instagram is the fastest growing social media platform in 2018, with over 1 billion monthly users. Learn how to effectively leveraging Instagram as a channel for acquiring and engaging customers.

Workshop 4: Website Optimisation & SEO

5th November, 6-8pm, GridAKL Event Space

Speaker: Ben Male, Inbound

There’s not much point spending time and money on marketing if you have a website doesn’t convert visitors to paying customers. Learn how to optimise your website to effectively convert customers, and to attract the right ones by ensuring your site is set up to allow Google's search engine to work its magic.

Workshop 5: Facebook Marketing

12th November, 6-8pm, GridAKL Event Space

Speakers: Dom Hay and Andrew Ferdinando, Ad Hoc

It’s becoming increasingly difficult to cut through the noise of Facebook to engage with customers and attract new ones. Learn how to refine your Facebook strategy, create compelling content and set up ads that will reach the right people and improve your ROI.

Workshop 6: Marketing Messaging

19th November, 6-8pm, GridAKL Event Space

Speaker: Monica Shepherd, Mark My Words

Learn how to put the right words in the right order to deliver the right message to the right people.


Workshop 7: Design + Overall Strategy Recap

26th November, 6-8pm, GridAKL Event Space

Speakers: Carl Thompson, Natalie Robinson

Learn the basics of good design so you can create digital assets that do your marketing efforts justice. In this session, we’ll also revisit overall marketing strategy so you can incorporate everything you’ve learned from the workshops into a refined plan for execution, and ask any outstanding questions.


Limited to 5 tickets (for the single workshop).

Purchase all 7 workshops and save $104.

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Location

GridAKL / John Lysaght

101 Pakenham Street West

Auckland, Auckland 1010

New Zealand

View Map

Refund Policy

Refunds up to 7 days before event

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