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Digital Marketing and UX: The Future of Marketing

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Ironhack

Ironhack

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Today, UX is playing an increasingly important role as a market differentiator for emerging companies. To be a competitive player in the market, companies need to focus on creating a lasting experience around their product.

If you build something awesome, more people will want to use it and keep using it. It’s what allows Apple to charge a premium and sell millions of iPhones, iPads and Macbooks on launch day. It’s what allowed companies like Uber, AirBnB and Tesla to disrupt the century old taxi, hospitality and automotive industries. They completely altered the User Experience.

In this workshop, we'll dive into the basics of UX and how those principles inform the more visual side of digital marketing (AKA "UI")

You'll leave knowing:

  • The difference between UX design, UI design and how it's important to marketing

  • Why companies think UX is so important

  • How to apply UX principles and strategies to your current role as a Digital Marketer


Agenda for the evening:

6:00-6:30: Check-in + Snacks
6:30-7:30: Intro To UX Design Workshop
7:30-8:00: Q&A


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Ironhack

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