Free

Digital Marketing and the Mobile Consumer

Event Information

Share this event

Date and Time

Location

Location

University of Wolverhampton

Business School

Lord Swraj Paul Building

Wolverhampton

WV1 1AD

United Kingdom

View Map

Friends Who Are Going
Event description

Description

FREE event with refreshments for students and UOW staff. Hear from one of the UK's top speakers on Digital Marketing and network with members of the Chartered Institute of Marketing.

Guest Speaker: Daniel Rowles - CIM Course Director and best selling author Digital Marketing

Mobile is not a fad, mobile marketing is here to stay. Now is the time to integrate mobile/digital and optimise marketing effectiveness.

More than 50% of searches are on mobile, 90% of Facebook activity is on mobile and 90% of mobile media time is via Apps/messaging chatbots (Ofcom, 2017). The use of smartphones, 4G and wifi, has made mobile the first choice for consumers. But it’s not the only choice; with tablets laptops, wearables and other devices being used to access information. Multichannel and multiplatform strategies abound. Increasing automation in digital marketing techniques, machine learning and artificial intelligence (AI) are challenging the digital marketer before we even consider consumer engagement, online purchases, SEO/SEM, GDPR and analytics.

This event is designed to help the marketing student and marketing practitioner to better understand the digital journey, digital transformation and cultural changes affecting consumer engagement, acquisition and retention.

Daniel Rowles is acknowledged as one of the UK’s leading experts on digital marketing. He is a Course Director for the CIM, lecturer at Imperial College London and best selling author of Digital Branding 2014 and Mobile Marketing 2017, both published by Kogan Page. He is the co-host of the Digital Marketing a Top 10 business podcast on iTunes and through his company TargetInternet has helped clients BBC, Vodaphone, Sony, Oracle and Tesco.

Share with friends

Date and Time

Location

University of Wolverhampton

Business School

Lord Swraj Paul Building

Wolverhampton

WV1 1AD

United Kingdom

View Map

Save This Event

Event Saved