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Digital Marketing and Technology Community - November 13, 2019

AMA Cincinnati Chapter

Digital Marketing and Technology Community - November...

Ticket Information

Ticket Type Price Fee Quantity
Member Registration   more info Free $0.00
Guest Registration   more info $20.00 $1.99

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Event Details

Topic: 10 Ways to improve your SEO & how it can provide better ROI over PPC
Faciliator: Marc Macaluso

Join AMA Cincinnati and Marc Macaluso, Digital Marketing practioner and thought-leader for our presentation on Wednesday, November 13. Learn how to improve your SEO and set a course for creating content and the meta data to drive organic conversions to your digital presence! At this event you will learn to ‘flip’ your traditional SEO process by using a new approach from the outside-in. If you are a digital marketer, team of one or entrepreneur, you will discover the insights to improving your SEO across 10 key areas:

  • “Outside-In” Content Development
  • Finding Keywords with Traction
  • Relevant Content that can be Scanned (NOT Read)
  • The role of H# and Body tags 
  • Update/Rotate Content Regularly
  • The benefit of Downloadable Documents
  • Effective Use of Media
  • The Impact of Html vs. Objects
  • The Power of Backlinks 
  • The Value of Mixed Media on SEO (and PPC)

Following the presentation, you will gain practical insights using the guidelines above; working in teams on two exercises to reinforce the ‘outside-in’ methodology. These exercises will help to eliminate frustrations, ultimately using these skills to develop improved usability and customer satisfaction.

Have questions about Digital Marketing and Technology Community - November 13, 2019? Contact AMA Cincinnati Chapter


OfficeKey Rookwood Hyde Park
3805 Edwards Road, Suite 550
Cincinnati, OH 45209


AMA Cincinnati Chapter

The AMA Cincinnati Chapter is dedicated to the growth, development and success of marketing professionals in the Greater Cincinnati business community.

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