Digital Marketing - A Hands-On Introduction
$15
Digital Marketing - A Hands-On Introduction

Digital Marketing - A Hands-On Introduction

Event Information

Share this event

Date and Time

Location

Location

WeWork

156 2nd St

San Francisco, CA 94105

View Map

Friends Who Are Going
Event description

Description

Explore the world of digital marketing with an experienced guide. We'll cover how national brands create successful, metrics-driven campaigns using product features / viral marketing, content, social media, website optimization, email, and paid advertising.

Using real-world case studies, you'll:

* Understand the components of a digital marketing campaign
* Learn how top companies use a "Growth Hacker" mindset, emphasizing metrics and a/b testing to drive results.
* Understand the basics of web analytics and testing, and how to set it up.
* Learn how to scale SEO strategies
* Use Objectives and Key Results to build your marketing campaign
* Practice analyzing campaigns using Key Performance Indicators (KPIs)

This class is for people at national companies, or growing, profitable startups, looking to scale their digital marketing efforts. If you run a small business or are exploring a startup idea, this class likely won't be helpful.

Takeaways:

* A 30 Day action plan with a campaign idea you've created, a key channel you've identified, and Outcomes and Key Results you will use to measure success.
* A sample Digital Marketing Campaign as a reference
* A list of Key Tools and Services large companies use to create profitable marketing campaigns.
* Understanding how viral referral marketing works, and how to build that into your product
* Understand the key components of a landing page
* How to create a successful email campaign that drives visits and purchases

Share with friends

Date and Time

Location

WeWork

156 2nd St

San Francisco, CA 94105

View Map

Save This Event

Event Saved