CA$0 – CA$300

Digital Main Street Forum: Embracing Bricks and Clicks - April 6

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Toronto City Hall

100 Queen St. W.

Council Chambers

Toronto, ON M5H 2N2

Canada

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The Digital Main Street Forum aims to assist entrepreneurs in embracing digital technologies to build and grow their business – from online marketing and leveraging data to better engage your clients, to adopting ecommerce to reach a broader customer base, the Digital Main Street Forum will help you understand the "Why" and "How To" of embracing both bricks and clicks for your business.


Keynote: Trends on Small Business in the Cloud

Cloud, cloud, cloud! You keep hearing about it, but what is it and why should anyone running a small business care? From security to mobility to innovation, Lynne Clarke-Drew and David Iudiciani will share with you how the cloud can transform your small business today and in the future.

Presented by Lynne Clarke-Drew & David Ludiciani, Microsoft Canada


Keynote: Start, Operate, Scale! How Digital Gets Your Business There

Small businesses that are using digital technology effectively realize the business benefits. But for the majority of SMEs, adopting the right solutions – and keeping up with the pace of technological change – is still a challenge. Nyla will share insights into the common challenges many small businesses face when it comes to tech adoption and offer a perspective on how to choose the right solutions to drive your business outcomes – whether you’re looking to start up or scale up.

Presented by Nyla Ahmad, Senior Vice-President, Rogers


Panel Discussion: Building Your Online Presence

The first step to selling is being found – if you're not online and building your presence continuously, potential customers can't find you. This session will focus on building an online presence and highlight tools, tricks and resources for being found.

Moderator, Nyla Ahmad, Senior Vice President, Rogers
Panelists: Frederick Ranger, Yellow Pages; Jazz Samra, Google; and Geoff Whitlock, Airi.io


Panel Discussion – Bricks & Clicks: Using Ecommerce to Complement Main Street

It's no longer a choice between bricks or clicks – retailers must embrace a selling experience that provides mobile, online and in-person sales experiences. This session will focus on highlighting how bricks and mortar businesses are embracing ecommerce to grow their reach and sales.

Moderator: Milos Vranesevic, Mastercard

Panelists: Andrew Evershed, Shopify; Valerie Norman, Canada Post; Sheena Brady, Tease Tea; and Janet Wright, Floor Play Socks


Break-Out Sessions - Ecommerce Streams
Presented by: Jane Lee, Entrepreneur in Residence, Shopify

  • Getting Started: Ecommerce Basics - Jane Lee, Shopify
  • Ecommerce Shipping 101 - Valerie Normand, Canada Post
  • Getting Found: Digital Marketing for Ecommerce -Geoff Whitlock, Airi.io

Break-Out Sessions - Market Intelligence Stream

  • How To Keep Your Customers Coming Back - Raj Dhiman, Rogers
  • Customer and Competitor Insights: Local Market Intelligence - Mastercard
  • Bringing It All Together: Customer Data and Ongoing Engagement - Ronald Chang & Ricardo Wagner, Microsoft

Break-Out Sessions - Digital Marketing Stream

  • Digital Marketing Boot Camp - Clayton Collins and Katie Nash, Yellow Pages


Plus a Technology Trade Show and One-on-One Mentoring with Digital Experts for Main Street.


Thank you to our sponsors.

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Location

Toronto City Hall

100 Queen St. W.

Council Chambers

Toronto, ON M5H 2N2

Canada

View Map

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