Actions and Detail Panel
Digital Main Street Forum: Embracing Bricks and Clicks - April 6
Thu, April 6, 2017, 9:30 AM – 4:00 PM EDT
The Digital Main Street Forum aims to assist entrepreneurs in embracing digital technologies to build and grow their business – from online marketing and leveraging data to better engage your clients, to adopting ecommerce to reach a broader customer base, the Digital Main Street Forum will help you understand the "Why" and "How To" of embracing both bricks and clicks for your business.
Keynote: Trends on Small Business in the Cloud
Cloud, cloud, cloud! You keep hearing about it, but what is it and why should anyone running a small business care? From security to mobility to innovation, Lynne Clarke-Drew and David Iudiciani will share with you how the cloud can transform your small business today and in the future.
Presented by Lynne Clarke-Drew & David Ludiciani, Microsoft Canada
Keynote: Start, Operate, Scale! How Digital Gets Your Business There
Small businesses that are using digital technology effectively realize the business benefits. But for the majority of SMEs, adopting the right solutions – and keeping up with the pace of technological change – is still a challenge. Nyla will share insights into the common challenges many small businesses face when it comes to tech adoption and offer a perspective on how to choose the right solutions to drive your business outcomes – whether you’re looking to start up or scale up.
Presented by Nyla Ahmad, Senior Vice-President, Rogers
Panel Discussion: Building Your Online Presence
The first step to selling is being found – if you're not online and building your presence continuously, potential customers can't find you. This session will focus on building an online presence and highlight tools, tricks and resources for being found.
Moderator, Nyla Ahmad, Senior Vice President, Rogers
Panelists: Frederick Ranger, Yellow Pages; Jazz Samra, Google; and Geoff Whitlock, Airi.io
Panel Discussion – Bricks & Clicks: Using Ecommerce to Complement Main Street
It's no longer a choice between bricks or clicks – retailers must embrace a selling experience that provides mobile, online and in-person sales experiences. This session will focus on highlighting how bricks and mortar businesses are embracing ecommerce to grow their reach and sales.
Moderator: Milos Vranesevic, Mastercard
Panelists: Andrew Evershed, Shopify; Valerie Norman, Canada Post; Sheena Brady, Tease Tea; and Janet Wright, Floor Play Socks
Break-Out Sessions - Ecommerce Streams
Presented by: Jane Lee, Entrepreneur in Residence, Shopify
- Getting Started: Ecommerce Basics - Jane Lee, Shopify
- Ecommerce Shipping 101 - Valerie Normand, Canada Post
- Getting Found: Digital Marketing for Ecommerce -Geoff Whitlock, Airi.io
Break-Out Sessions - Market Intelligence Stream
- How To Keep Your Customers Coming Back - Raj Dhiman, Rogers
- Customer and Competitor Insights: Local Market Intelligence - Mastercard
- Bringing It All Together: Customer Data and Ongoing Engagement - Ronald Chang & Ricardo Wagner, Microsoft
Break-Out Sessions - Digital Marketing Stream
Digital Marketing Boot Camp - Clayton Collins and Katie Nash, Yellow Pages
Plus a Technology Trade Show and One-on-One Mentoring with Digital Experts for Main Street.
Thank you to our sponsors.