Did you know that 84.5% of the world’s population are online? And 89% of those consumers shop online. In an era of instant gratification, your small business customers are looking for immediate information on your products and business, personalized to them and accessible wherever they are. Is your business prepared to offer all that you need to your customers?
In this seminar participants will learn more about the new trends in digital marketing and the five essential tools for creating a great online presence for your business, including:
- Strategies to successful search engine optimization (SEO) and Search Engine Marketing (SEM);
- The importance of mobile optimization and mobile local search;
- The significance of content development and updating your website;
- Essential techniques for social media success; and
- How to track and measure results.
At the end of this workshop you will walk away with a deeper understanding of how to maximize the visibility of your business' online presence and make the most of the tools available to you so you can translate those clicks to new customers!
An award-winning digital marketing professional with over 16 years of advertising experience. Kate Nash works with a broad range of clients, each with individual business objectives and needs. She combines her education, experience, and unique creative abilities to breathe new life into digital marketing strategies and drive success for her clients. Kate is respected for her ability to take complicated data and present it in an easy-to-digest package while educating her audience to best market practices.
Thank you to our sponsors.