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Digital Fight Club: UPS 2022

Tired of boring Zoom calls? So are we. We're turning the virtual event world on it's head with Digital Fight Club, Virtual Edition for UPS

By Digital Fight Club

When and where

Date and time

Wednesday, February 16, 2022 · 2:30 - 4pm PST



About this event

Just like IRL, we're putting 2 UPS experts in their fields up against each other in front of a raucous virtual UPS audience.

What does that look like?

  • Experience the fights with your friends on your own virtual couch
  • Heckle & React verbally and electronically like you would in person
  • Network by moving to another couch
  • Chat the audience up

We do this in front of a huge internal UPS audience.

So there is no pressure.

Then we let the refs and audience (that’s you) vote for a winner within the virtual experience. That’s not boring. That’s fun.

…and you might learn something.

The Fight Card

Fight #1: What’s more critical to SMBs – speed or price/value?

Fighters: Nicole Mennella - Revenue Enablement Strategy Mgr., Pricing Transformation vs Michael Yoshida - Dir., SMB Growth Imperative

Fight #2: Over the next decade, which element will drive Brand Relevance more – Momentum and Innovation or ESG?

Fighters: Kellie Streat - Global Advertising Mgr. vs Ruchi Shah - Dir., Digital Marketing

Fight #3: The most valuable channel for UPS in the next decade will be – Mobile or The UPS Store?

Fighters: Qing Cao Sr. Product Mgr., Digital Commerce & Experience vs Rob Connelly - Technology Marketing & Franchisee Communications Mgr.

Fight #4:  Who will be UPS’s most formidable competitor in the future – FedEx or DHL?

Fighters: Nate Weir - Dir., Competitive & Market Intelligence vs Whitney Shisel - Dir., APAC Marketing

Fight #5:  Who matters most to the future of UPS – Receivers or Shippers?

Fighters: Carlos Roman - Mgr., Revenue Strategy vs John Comstock - Mgr., Marketing Strategy & Ops

The Format

  • Opening salvo: 45 seconds each
  • Rebuttal #1: 30 seconds each
  • Rebuttal #2: 30 seconds each
  • Ref's question: 15 seconds each
  • Ref's follow up: 15 seconds each

Fight Referees

About the organizer

Organized by
Digital Fight Club

The first rule of Digital Fight Club is... You talk about Digital Fight Club

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