Digital Fight Club: Marketing 2020

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Granada Theater

3524 Greenville Avenue

Dallas, TX 75206

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Event description


Tired of boring marketing events? So are we. We're turning the marketing panel on its head.

Brands want straight answers on hard questions from the marketing agencies they hire. So we decided to let the agencies argue it out in front of them.

10 agencies will fight in front of 5 brand referees and an audience full of even more brands and agencies. We'll even let a few AdTech vendors in. That's it. The best marketing networking event you will ever go to.

So there is no pressure.

Then we let the refs and audience (that’s you) vote for a winner. That’s not boring. That’s fun.
…and you might learn something or find your next agency or client.


Here's how it works:

Brands: FREE: 40 blocks available. 1 - VIP ticket (VIP reception, must be CMO or equiv), 4 - GA tickets, After Party access

Agencies: 40 agency blocks available. There are no sponsors for this event. Agencies are required to purchase a "ticket block" There are 3 levels.

Entry: $500 : 2 - GA tickets, After Party access

Standard: $1,250 : 4 - GA tickets, 1 - VIP ticket (VIP reception), After Party access

Premium: $2,000 : 6 - GA tickets, 2 - VIP tickets (VIP reception), Preferred seating, After Party access

Marketing Orgs: FREE. 1 - VIP ticket (VIP reception), 2 - GA tickets, After Party access

Ad Tech Vendors: 5 blocks only: $5,000. 5 - GA tickets, 2 - VIP tickets (VIP reception), Fight Card carry-er, Preferred Seating, After Party access

Everyone else: This event is specifically for brands and agencies. If you feel you are the exception, contact Michael Pratt

NOTE: You must have a code to unlock Blocks and Tickets of all types. Email Michael Pratt to request a spot.

The Fight Card

Fight #1: Agency Model of the Future

Fighters: Becca Weigman - former CEO, TM vs Eric Myers - CEO, Belo + Company

Fight #2: Creative: In-house vs Agency?

Fighters: Scott Hess - CMO, Spark Foundry vs Diane Seimetz - Principal, Launch Agency

Fight #3: Data, privacy & Segmentation

Fighters: TBA - Javelin vs Shannon Ryan - EVP, North America, Valtech

Fight #4: AI/VR/AR: Marketing Gimmick?

Fighters: Pagogh Cho - VP, Strategy, Adcetera vs TBA - Accenture Interactive

Fight #5: TBA

Fighters: Matt Powell - CEO, Moroch vs TBA

The Format

  • Opening salvo: 45 seconds each
  • Rebuttal: 30 seconds each
  • Ref's question: 15 seconds each
  • Ref's follow up: 15 seconds each

Fight Referees

Production Team:

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Granada Theater

3524 Greenville Avenue

Dallas, TX 75206

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