Sports & Entertainment
dfm11: The Back Storyhttp://www.eventbrite.com/edit?eid=1402802821
Sports, entertainment and media brands have one major thing in common: they all have fans, followers and friends.
There are over 150 million people following sports properties on Facebook and Twitter, and millions more following athletes, movie stars and politicians. Entertainment brands like Disney and media brands like the NY Times also have millions of online followers. Heck, even the Oreos brand has over 17 million “likes.”
Now that we’ve established digital fan connections, how do we tap the social graph to nurture our audiences and make money?
Let’s answer this question together: The purpose of the Digital Fan Marketing Summit series is to provide a context for digital publishers, sponsor brands and technology partners to share information, build relationships and work together to improve results from digital marketing in the social era.
dfm11 will focus on social media and mobile, but not at the expense of the Web or E mail. We will look at digital marketing from all angles, and discuss how digital and traditional can be integrated to optimize our marketing results.
For publishers: You have the audience, so how do you sell more tickets and subscriptions through social? And how do you create engagement campaigns for your advertisers and sponsors?
For brands: You have your own fans and followers, but you also leverage affinity platforms in your marketing mix. You want to do less interruption advertising and seize the new marketing opportunities emerging in digital channels. How do you manage your own fans, and how can you leverage sports and entertainment fans to gain new customers?
For technology partners: You provide the platforms and the tools, and often the knowledge to drive successful fan engagement and monetization campaigns, but you need to understand how sports and entertainment publishers (and consumer brands) work in order help them use your tools to serve their fans and make money. dfm11 is your chance to do just that.
What Makes dfm11 Different?
You may be wondering what makes dfm11 different from other conferences?
You are not in this alone. Register for dfm11 today.
dfm11: Speaker Lineup
Our featured speakers and panel discussions will cover all aspects of digital media in sports, entertainment and affinity publishing including web, e-mail, mobile and social media. We will learn how the industry’s best are engaging fans, optimizing content and driving commerce.
Garth Holsinger, Vice President, Global Sales & Business Development, Klout
Somrat Niyogi, CEO & Co-Founder, Miso
As mobile increasingly becomes the go-to device in everyone’s homes, integrating it into the consumer’s TV viewing habits is becoming as natural as flipping a TV remote. By synchronizing the second screen with live, time-shifted and on-demand content and introducing social features, Miso is enabling the most comprehensive social TV experience. Somrat will provide a brief history of Social TV, he'll share case studies from his work as CEO of Miso, and challenge the audience to consider the implications of Social TV on their own businesses, brands and properties.
Panel #1: Curating community for fun & profit
Word-of-mouth creates sales. Friends ask friends how they feel. Friends tell friends what to buy, and what not to buy. And now that friends have joined into online social and mobile networks, the power of word-of-mouth is magnified. But in order to harness this power for our brands, we must find a way to balance community with commerce in our marketing.
Consider these statistics:
- By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account
What’s the point? Social media dynamics have marketers drooling as we envision a world in which we no longer have to advertise because our customers do that for us, but to maximize success, affinity brands need to thread the needle between community interaction and product promotion.
Focus of discussion: How to leverage community to win friends and influence people. We will discuss how brands are measuring the value of their digital fan connections, and how they are driving value and ROI from social and mobile; or at least how they plan to.
Discussion tags: Influencers, Gamification, Contests, Re-mixing, User generated, Group dynamics, Ratings, reviews, likes
Panel #2: Is "LOCATION" the new social medium?
Social media have been dominating our conversation for the past several years, and for good reason. All around the world consumers are spending more and more of their computer time engaging with social. But computers today come in many forms and consumers use them everywhere.
Consider this: More than 250 million active users accessing Facebook through their mobile devices. People who use Facebook on their mobile devices are twice as active on Facebook as non- mobile users. Meanwhile 40% of all tweets come from mobile devices, and voice calls account for less than half of all mobile data traffic while video accounts for 69%. Morgan Stanley predicts that by 2015 the mobile Web will overtake the computer for total consumer engagement.
It’s time we start talking about mobile and social in the same breath, isn’t it?
And just because a consumer is using mobile, it doesn’t mean they’re on the go. Many will use their mobile devices or their PCs while at home watching TV on their sofas. So it’s the consumer’s location, and screen of choice, that are both critical here.
This panel will illustrate the ways affinity brands are using social tools to engage fans on desktops, smart phones, tablets – and even televisions - all at the same time. We will dig into the challenges and opportunities faced by both the brands (and our customers) as we prepare for a social future that looks decidedly mobile and local.
Discussion tags: Location, Multi-screening, Check-in, live, real time, on-premise, M-Commerce, social shopping
Please scroll to see complete attendee list
When & Where
Pat Coyle - Coyle Media
Pat Coyle will be your host for the Fanographie Summit, New York.
Pat is President of Coyle Media, and Founder of SportsMarketing20.com, creator the Sports Fan Graph and curator of the Social Sports Poll. He is a sought after speaker at digital sports events, and proud host (5 years running) of the Fanographie Summit.
Before founding his own firm, Coyle spent six seasons with the Indianapolis Colts as Executive Director of Digital Business. In that role, Coyle led an interactive staff responsible for the team’s Websites, social media, E mail and mobile initiatives.
Today Coyle Media's consulting & business development clients include several professional sports teams in multiple leagues, global brands, and tech startups in the digital sports & entertainment sector.
See what attendees are saying about Coyle's Fanographie Summits:
...simply a "must attend" event. Engaging fans with the Olympic movement is a pivotal part of our mission digitally and hearing about successful programs across peer organization helpls us strategize. I am always amazed by how innovative and advanced the attendees and speakers are, and I always have great information to share when I return to my team.
Director, Digital Media
Coyle Media’s conference presented a fantastic brain trust of past, present and future social media leaders. Enlightening, informative and entertaining event that I will defiantly be attending in the future.
VP Digital & Social Media
I have been impressed with the depth and breadth of talent that Pat is able to pull together at these events. And as importantly, he structures the event in a way where valuable networking can occur - and does. Well done Pat!
Engaging with our audience -- teen athletes and fans of high school sports -- across social media is extremely important to our success. The summit provided a fantastic forum to hear how others are making it happen, to share what's working for us, and to identify potential content partners and sponsors. Thank you. I'll be back.
Director of Digital Content
Pat does an excellent job at securing top notch speakers combined with interesting topics and with panel hosts who are willing to share and who feel comfortable to peel the onion back several layers, providing deep learning. The Summit format combined with Pat's encouraging personality makes it a terrific venue for networking as well. I would encourage anyone in the music, sports, entertainment, TV, technology/app, Advanced TV, social media, mobile, and location based sectors to attend. You often can learn more from someone in a different sector than the same ole hat you wear every day!
Meg Meurer Brossy
Special thanks to Pat Coyle and his team for organizing another gathering; Pat continues to think outside the box with his summit series, attracting advanced experts in both the sports and entertainment digital space. The unique and intimate venues hosted also guarantee new relationships that will immediately benefit your day-to-day work back home. I look forward to attending future events!
As technology for Fan engagement outdates itself every minute, it is critical to stay in the know and to network with like-minded social innovators and the TOP people who use and exploit the platforms to the fullest, DFM11 is a must attend!
Founder & Lead Shouter
Pat Coyle's events bring together those on the front lines of sports & entertainment media and marketing. While some sports industry focused conferences get bogged down in theory and platitudes, Pat's events cut to the chase and leave attendees thinking about actionable steps they can take to improve their organizations.
Director of New Media
Atlanta Falcons Football Club
...the Summit was a high value event and one of the best I have attended in a long time as the people in attendance and on the panels were some of the best minds in the industry and every topic was interactive and thought provoking. The Summit is a great experience for people who want to continue to evolve in the digital space.
New York City
...the Summit is a must-attend event for today's digital marketing sports professional. There's something for everyone, whether you're just getting started in the business, seeking guidance and best practices, looking to network or even sharing your expertise on a panel. Pat Coyle's really helping drive innovation and insight in the realm of digital marketing, and the lessons learned and examples shared at these summits extend well beyond the reach of just the sports industry. I strongly recommend the Summit and look forward to attending the next
Director, Interactive Media
As a first time attendee I was worried about whether I'd get enough value from the price of a ticket to attend the conference. Worry no more! The learnings and networking opportunities paid for the summit many times over. In fact, I'm already looking forward to attending the next event.