In this session we will work through strategies to create an effective multi-channel digital communications strategy that creates impact while remaining manageable for your small to medium sized nonprofit staff. Specifically, we’ll be looking at frameworks to guide the development of a multi-channel digital strategy, tips and best-practices for your various digital communication channels and some resources to help you manage everything.
This session is presented by Ash Shepherd, the Education Director for NTEN, the Nonprofit Technology Network. Ash has been in love with the nonprofit sector for nearly two decades. He has worked in the areas of conservation, environmental education, social work, youth program development, and technology. He has an affinity for systems thinking, strategy and playing the role of “interpreter” helping organizations connect with new ideas. Ash earned a B.S. from the University of Montana in Resource Management and a Masters in Environment and Development from the University of Kwa-Zulu Natal in South Africa. He is a seasoned public speaker and has developed numerous nonprofit resources including the Nonprofit Social Media Audit and co-authored the Social Media Road Map. Outside of work Ash enjoys exploring the outdoors with his family, playing indoor soccer and searching for the "perfect piece of pie".