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Digital DUMBO "MADTECH: MOBILIZE - Mobile Campaigns, Messaging & In-App Experiences" Sponsored by Leanplum

Digital DUMBO

Thursday, April 5, 2018 from 6:30 PM to 9:30 PM (EDT)

Digital DUMBO "MADTECH: MOBILIZE - Mobile Campaigns,...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird Ticket   more info Sold Out Ended $15.00 $2.89
General Ticket   more info 41 Tickets Ended $30.00 $3.72
Talent Recruiters   more info 10 Tickets Ended $50.00 $4.84

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Event Details

Join us for the second event in our new MADTECH Series, exploring all things marketing & ad:tech.

We’ll dive deep into the world of mobile campaigns, push notifications & in-app experiences with some of the biggest mobile brands around and with mobile marketing platform, Leanplum.

You’ll learn how...

  • Leanplum's clients are using emojis to drive mobile love & increase revenue through push notifications
  • FreshDirect is working to create frictionless transactional mobile experiences for consumers
  • LinkedIn creates mobile campaigns to keep its users coming back
  • Wondersauce believes push notifications and the lock screen are increasingly becoming the most valuable piece of real estate for brands and marketers.

Before and after the panel we’ll have drinks, music & plenty of time to meet NYC’s smartest marketers.

Agenda...

6:15PM - Arrival


6:30PM - Drinks & Networking


7:00PM - Presentations from Leanplum, FreshDirect, LinkedIn, & Wondersauce


7:45PM - Audience QA


8:00PM - Drinks & Networking Continue


The Speakers...

Ed Sullivan

SVP of Global Business Development, Leanplum

Leanplum

Ed Sullivan is the SVP of Global Business Development for Leanplum. As a member of Leanplum’s leadership team, his focus is developing global strategies for identifying and developing key technology partnerships, and building an ecosystem of service providers, such as agencies, consultancies, and mobile development firms.

Ed brings more than 20 years of experience in business and marketing strategy, channel and partnership development, and strategic alliances. Over the past decade in the technology industry, he built highly effective partner programs during stints at DigitasLBi, Sailthru, and at Salesforce Marketing Cloud (which he joined after the acquisition of Radian6). Earlier career highlights include founding successful entrepreneurial ventures in industrial and sports marketing (NASCAR) industries.

Ed holds a Bachelor’s Degree in Management & Marketing from Norwich University-Military College of Vermont; an MBA from Western New England University; and an Executive Certificate in Strategy & Innovation from MIT-Sloan.

Ed is currently based out of the Leanplum New York office.

Thomas Connors

Director of Mobile, FreshDirect

FreshDirect

Thomas Connors is the Direct of Mobile at FreshDirect, the Northeast’s leading online grocer, where he is responsible for the innovation and delivery of mobile application program across the core business and sister brand FoodKick. Prior to FreshDirect, Thomas held technology leadership positions at JP Morgan and Time Inc, primarily focused on the mobile space. Thomas has a BS in Computer Engineering from Virginia Tech and an MBA from New York University’s Stern School of Business.

Carrie Friedrich

Senior Product Marketing Manager, LinkedIn

FreshDirect

Carrie Friedrich is the Senior Manager of Consumer Product Marketing for LinkedIn’s Content Experience team. This includes LinkedIn’s Feed, Publishing Platform, Sharing, Video and Content Analytics products. LinkedIn is the world’s largest professional community with more than 546 million members in over 200 countries and territories. Her team is focused on enabling members to see and share the news, insights and perspectives they need to be their best professional selves each and everyday.

Carrie has a BA in Journalism and Consumer Economics from the University of Georgia (Go Dawgs!) and an MBA from the University of Richmond where she completed international consulting coursework in Riga, Latvia. She is based in LinkedIn’s New York City office.

Sophia Wiener

Experience Strategist, Wondersauce

Wondersauce

Sophia Wiener is an experience strategist at Wondersauce, a modern advertising agency focused on creating human-centered experiences. In her role, she creates strategic solutions for clients at the intersection of user behavior and business goals. Previously, Sophia held strategic communications roles at New York-based ad agencies including Ogilvy & Mather. She has a BS in journalism from the University of Wisconsin-Madison.

Event Sponsored By...

Leanplum Logo


Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com.

Drinks By...

Sixpoint

Event Organized By...

Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives.

Digital DUMBO started in 2009 as a social gathering for innovative companies in the DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood of Brooklyn, a six-block area with over 100 media and technology companies. We've since hosted events in some of the world's most innovative cities.

With over 15,000 members, Digital DUMBO is one of the fastest growing digital communities in the world.

Follow us on Twitter | Follow us on Instagram | Find us on Facebook

Have questions about Digital DUMBO "MADTECH: MOBILIZE - Mobile Campaigns, Messaging & In-App Experiences" Sponsored by Leanplum? Contact Digital DUMBO

When & Where


Project Worldwide
11 East 26th St
10th Floor
New York, New York 10010

Thursday, April 5, 2018 from 6:30 PM to 9:30 PM (EDT)


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Organizer

Digital DUMBO

Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies & brands with our community of digital tastemakers, talent, and executives. Founded in Dumbo, Brooklyn in 2009.

  Contact the Organizer
Digital DUMBO "MADTECH: MOBILIZE - Mobile Campaigns, Messaging & In-App Experiences" Sponsored by Leanplum
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