Featuring
George Weiner of The Whole Whale

Join us in the 2013 Great American Main Street Award Semi-Finalist downtown of Hammonton!

Speaker Bio:

George Weiner, Chief Technology Officer
Do Something.org

As DoSomething.org’s CTO, George manages all web and mobile systems for DoSomething.org. Under his leadership, the organization has become an innovator in social media, mobile technologies and cause. During his 7 years at DoSomething.org, he's overseen the complete overhaul of the site twice (winning a Webby Award and nominations) and built a 10 person dev team including mobile, social, and Drupal developers in NYC.

He is a founder of Whole Whale, a social impact tech company, and CTOs for Good. He is also a frequent keynote speaker on not-for-profit tech, and is a featured contributor for the Huffington Post Impact section (HuffingtonPost.com/george-weiner).

See George's article in the Huffington Post here: http://www.huffingtonpost.com/george-weiner/using-the-whole-whale_b_809716.html

Agenda (Details below)

8:45 a.m. – 9:00 a.m.– Registration

9:15 a.m. – 9:30 a.m. – Welcome, Remarks, Survery Results Explained

9:30-10:15- Be Your Own Social Media Guru!

10:15-11:15- Digital Communication Strategy

11:15-noon Updates on the Social Landscape

12:00 p.m. – 12:30p.m. – Breakout Groups

12:30 p.m. – 01:30 p.m. – Lunch on your own in Downtown Hammonton

01:30 p.m. – 04:00 p.m. – Organizing on Main Street 2.0 - Climbing the Engagement Ladder & Mobilizing Your Social Network

Session Details:

Be Your Own Social Media Guru-

Trust your data, not a passing guru. Learn the way to think about reaching your target audience and tactics on how to use social platforms to accomplish this. Find out what metrics are available to you and how to use them.

Digital Communications Strategy-

We will examine what you're saying and who you are saying it to. Figure out what your target audience is looking for and most importantly how to deliver value to them in order to build your network.

Updates on the Social Landscape-

Nice refresher on current platforms to consider and some fundamentals on each.

Break Out Groups-

Work as a group on messaging and brainstorm social media tactics based on the frame work discussed earlier in the day. Create your social media "diet" to figure out what you should post.

Organizing on Main Street 2.0:

You don't ask someone to marry you on the first date. We will walk through the steps that get people to go from anonymous visitor to showing up at your event.

(NOTE: MSNJ Local Programs and Promotional Partners will receive a special code for discounted registrations.)

Promotional Partners