DIGITAL DISRUPTION AND THE FUTURE OF MARKETING
$199 – $349
DIGITAL DISRUPTION AND THE FUTURE OF MARKETING

DIGITAL DISRUPTION AND THE FUTURE OF MARKETING

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Intuit Campus

Mountain View, CA

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DIGITAL DISRUPTION AND THE FUTURE OF MARKETING

featuring Kellogg Professor Mohan Sawhney

Friday, March 31, 2017

9 AM to 5 PM

Intuit Campus

Mountain View CA

Join us for this unique enrichment experience for Kellogg alumni who want to stay at the cutting edge of digital transformation and marketing in a digital age. This intensive one-day workshop will focus on the impact of digital disruption on different industries and how incumbents can respond by transforming their business models, products and customer experiences. We will also discuss how marketing is evolving into a data-driven and technology-enabled discipline. Participants will learn how to lead the transformation of the marketing function in their organizations. This workshop is based on the latest research and thinking from Prof.Sawhney and will be the subject of a forthcoming article in the May 2017 issue of the Harvard Business Review.

If you are a Kellogg alumnus/na in marketing, business development, consulting or strategy - this is for YOU.

AGENDA

• Welcome Address from Intuit Senior Executive

• Reports from the Trenches - Panel of Senior alumni moderated by Professor Mohan Sawhney

• Digital Disruption and Digital Transformation – Lecture by Professor Sawhney

• The Future of Marketing in a Digital World - Lecture by Professor Mohan Sawhney

• A Roadmap for Transforming Marketing - Lecture by Professor Mohan Sawhney

• Closing Reception

PRICING


Kellogg Alumni $299

Kellogg Alumni in Non-Profits and Start-Up (pre Series A) $199

Non Kellogg alum $349

Please Note: Tickets are non-refundable and non-trasferable

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Mountain View, CA

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